It’s a common issue; you search for something on Google and click on a website, only to leave once you immediately discover it’s not in your language. You’ve probably done this countless times, and with every right. When you’re researching on the internet, you expect everything to come to you instantly and efficiently. You don’t have time to be translating text, especially when you can find the same products or information elsewhere in your native language. Now, consider this; your site may be losing out on tons of traffic or audience retention, simply by not offering language translation. As you likely know, content translation is the process of translating text (in this case, website content) into other languages. However, it goes a little bit further than this. As with everything in marketing, it all comes down to how it will benefit your company. In this case, it’s all about SEO. As research suggests, people are drawn to make purchases in their … [Read more...] about How to Translate Content for Better SEO Traffic
Google how to translate page
Last week, I presented at The New Jersey Communications, Advertising and Marketing Association (NJ CAMA) about how to avoid SEO disaster during a website redesign. Specifically, I covered how to avoid losing a majority of your rankings and organic search traffic when redesigning a website or migrating to a new CMS. During my career, I’ve unfortunately had to help companies who didn’t take the necessary precautions before redesigning their sites, and ended up paying a heavy price. For example, some companies lost 60-70% of their natural search traffic after a redesign or migration. After the presentation, I received a lot of questions about the subject overall, but there were several topics that stood out (and seemed to strike a nerve). That got me thinking about how many other people were also confused and concerned about those hot topics. So, I decided to write this post to cover some of the top things you should be doing SEO-wise when redesigning your website. Since I … [Read more...] about How To Avoid SEO Disaster During a Website Redesign – Top Marketer Concerns
And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there. So what can you do, apart from fetching a mop and bucket, stop wasting so much milk and learning to unpack bizarre opening metaphors? Well it may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. Excelling at these basic SEO skills can therefore put you ahead of the competition. But which of the on-page techniques are still not being implemented correctly and what can you learn from this? SEMrush has … [Read more...] about What are the most common on-page SEO issues and how to fix them?
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings.. The experts are: How important is Google My Business for local SEO? Greg Gifford: GMB is incredibly important, but it’s going to lose prominence now that they’re removing all location information from the GMB listings. There’ll now simply be a social interface (on a social network that no one is using). But – the GMB dashboard still feeds the info to Maps and the Knowledge Box for a business, so it’s still of vital importance to claim your location and fill out your info. Kevin Gibbons: The increased visibility that Google has placed around Google Local … [Read more...] about How to optimize your Google My Business listing: expert tips
Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms: This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. … [Read more...] about How To Rank Higher In Google Place Search