Whether maintaining a blog or a beloved long-running website, you will have likely run into problems with accidentally using copyrighted images. It’s easy enough to do, there’s so much misinformation around fair-usage from country-to-country that it’s easy to assume you’ll be safe, but still end up with a huge invoice from Getty Images. If you have fully paid-up access to an image provider or stock image library, then fantastic. But what if you’re just running a site with little-to-no revenue? Or… what if you’re sick of seeing the same old lame stock photos of millennials taking selfies? Images are a fantastic way to improve the readability of your posts and properly optimised images can also drive search traffic – you should definitely use them, even for the shortest articles. Luckily there are many places you can find good quality images, which you can use for completely free. Google image search – filter by usage rights As I … [Read more...] about How to find copyright free images with Google Image Search and other resources
Google image reverse
Google Image Search gets no love in comparison to the Google search network.We want better rankings.We have to beat that competitor into Position 3 or 2.Optimizing metadata and looking to improve CTR are of top importance while images get left in the dust.But when Google Images is the second biggest search property in the world, letting it take a backseat is foolish.Millions of searchers utilize Google Images on a daily basis, presenting tons of room for traffic growth beyond already crowded and dominated SERPs.Not to mention the competitor research you can conduct with reverse image search.Here are a few creative ways to use Google Image Searches for traffic, links and more.1. Develop a Master List of Where Your Competitor Is Guest BloggingThere is no doubt about the power of guest posting.It’s one of the best ways to build brand awareness, whether it’s for your personal brand or company.Chances are, if you asked any marketer if they’d like to reach 50,000 new faces … [Read more...] about 3 Creative Uses of Google Image Search to Boost Traffic & Acquire Links
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview
Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
Google is playing a sophisticated form of “head games” with antitrust regulators. A second legal report-cum-brief (embedded below) has appeared. It argues that antitrust challenges against Google are likely to fail because Google’s critics’ arguments lack legal merit and/or make little sense from a policy perspective. The report was written by lawyers from the Ammori Group, “a law firm and Internet-law consulting practice whose clients include Google Inc.” A Shrewd “PR Campaign” by Google Last week a report by UCLA Law Professor Eugene Volokh literally made the case that the US First Amendment precludes any claim against Google under antitrust law. That document was structured and read like a formal brief submitted to a court. However the court in this instance is the “court of public opinion” where the “public” consists of policy makers, regulators and legislators. Google is engaged in what appears to be a very … [Read more...] about Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case