Looks like some of the Googlers in the Dublin office had a Google Impact Challenge event, where it appears Googlers put on shows from singing to dancing. Here are some I found on Instagram from the night event. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Google Impact Challenge Dancing
Google impact challenge
Beyond the iPhone one could convincingly argue that the best thing to happen to mobile advertising in the past year was Google’s announced acquisition of AdMob. It got everyone’s attention — especially the $750 million (stock) price tag. It also single-handedly boosted the profile of all of AdMob’s competitors. As an almost direct response Apple, which was rumored to have been an unsuccessful bidder for AdMob, bought rival ad network Quattro a couple of months later for $275 million. Here’s what I wrote immediately after the “GoogMob” acquisition was announced last year: The fact of Google’s intended acquisition and the price tag ($750 million) help validate mobile (display) advertising in a number of ways. It’s the third largest acquisition price Google has paid, after YouTube and DoubleClick. It also shows how serious Google is about mobile advertising in general. According to an interview with Bloomberg, Google CEO Eric Schmidt … [Read more...] about US Regulators May Be Gearing Up For Google-AdMob Challenge
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point. The fact now is that businesses will need to adjust to this new algorithm. Even if the majority of your users are not searching for your company or industry on mobile devices, you will now need to take mobile search into account for best practice SEO. Below covers the news from Google and then breaks-down exactly what you need to do to have your business be prepared. Mobile-first indexing: how it works Google announced that to date, its search engine has prioritized analysis of desktop version of a webpage’s content rather than mobile version in ranking on Google results pages—even though the majority of “Google Searchers” are using mobile devices. As you … [Read more...] about Google’s mobile-first index: how to prepare your business
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. 3 Recent Google Updates: What You Should Know Over the past few weeks alone there have been four significant updates to Google search results. Have you been able to keep up with them all? Moreover, have you been able to determine how they will affect your business. How do the recent update impact or affect you and your business? In multiple ways, says SEJ contributor Adam Riemer. One example is if you’ve seen traffic dropping from organic search, as the increase in ads above the fold could mean fewer clicks on your organic listings. In this week’s top post, Reimer goes through a list of steps you can take to ensure your site is prepped and ready to take on this myriad of new updates. Read the full post here. For all the black hat tactics, link penalties, and bad mouthing, backlinks still matter. Experts … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?