Local search has been gaining in importance for quite some time, but these days it's a mainstream thing. Google has integrated their local search seven pack (a pairing of a map and a list of seven local listings with URL and phone number) into the main organic search results, superseding even paid listings to become the first thing searchers view. The local listing pack takes up the space of three to four organic listings and pushes the index based search results quite a ways down the page. … [Read more...] about Google Local Business Listings are Being Hijacked Again
Google local business results ranking
20. Hawk updateHawk update Google tightened its proximity filtering for organic ranking. The filtering radius for a same category business has been reduced from 500 feet to 200 feet. Same category businesses at the same address, however, are still filtered. The more exact restrictions may benefit businesses that previously had a higher ranked competitor just down the street, as both businesses may now be able to show up in local results. (Edited, h/t Mike Blumenthal) … [Read more...] about How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
Postscript: A Google spokesperson emailed the following comment in response to Yelp’s study: “This isn’t new – Yelp’s been making these arguments to regulators, and demanding higher placement in search results, for the past five years. This latest study is based on a flawed methodology that focuses on results for just a handful of cherry-picked queries. At Google we focus on trying to provide the best result for our users.” … [Read more...] about Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws
More importantly, Google needs to put the full weight of their commitment behind local. From the top down, Google needs to commit the resources and integrity to local search that it deserves. We know that Google’s role in local has been critical in moving local marketing front and center with Universal search. Their efforts at providing deep local information via Google Earth and their Google Vote are impressive. … [Read more...] about Claim Your Google Local Business Listing Before Someone Else Does!
RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here. … [Read more...] about SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments