Google has run a sting operation that it says proves Bing has been watching what people search for on Google, the sites they select from Google’s results, then uses that information to improve Bing’s own search listings. Bing doesn’t deny this. As a result of the apparent monitoring, Bing’s relevancy is potentially improving (or getting worse) on the back of Google’s own work. Google likens it to the digital equivalent of Bing leaning over during an exam and copying off of Google’s test. “I’ve spent my career in pursuit of a good search engine,” says Amit Singhal, a Google Fellow who oversees the search engine’s ranking algorithm. “I’ve got no problem with a competitor developing an innovative algorithm. But copying is not innovation, in my book.” Bing doesn’t deny Google’s claim. Indeed, the statement that Stefan Weitz, director of Microsoft’s Bing search engine, emailed me yesterday as I … [Read more...] about Bing Is Cheating, Copying Our Search Results
Google manipulates search results
Last week, I wrote a post on the Webimax blog about an approach that Google might take in response to the fact that there are often so many results in response to a particular query. The post, How Google May Re-Rank Search Results Based the Context of What You Click, described how Google might re-rank your search results for related followup queries within the same search session. Search for [jaguar] and choose a result related to the Jacksonville football team, and Google might boost results related to the football team or sports in general in your search results within the same search session. Google might try to use a “Contextual Click Model” like I described in that post, to try to identify related sites within sets of search results. They would do that by looking at its search query log files for search sessions from multiple searchers to cluster those clicks into related categories. There are other ways that Google might potentially categorize documents that show up … [Read more...] about Will Google Add Categories to Search Results, and Let You Edit Them?
A structure settlement company based in Maryland claims they were sued by a competitor for manipulating the search results to make their competitor look bad in Google.This company is seeking an "SEO expert" to write a legal letter to help them out in court. He wrote in a Google Webmaster Help thread:Our company was accused back in late 2011 (by a significantly larger competitor) of manipulating Google search engine results. The only piece of evidence provided by the competitor was a screen captures of Google search results from 2011. The competitor alleges that many of the Google search engine results were defamatory in nature and that the results were being redirected to various website’s that were owned and operated by our company.We have never been able to duplicate the searches that the competitor states were defamatory and/or results that were redirected. For that reason we have requested a copy of the data from the computer that was used to perform the Google searches … [Read more...] about Legally Accused Of Manipulating Google’s Search Results
From news outside the world of search engine optimization; a new app from Google – Cameos – has officially launched, allowing celebrities and other public figures to shoot home-made video responses to frequently asked questions in Google search results. The app is intended to aid in eliminating false information by turning up answers in the form of face-to-face video. Cameos One Year Ago The app comes as an extension of a trial program from last year, where the video responses were embedded into search results for some mobile users. During this time, only invited figures could participate, but now anyone can apply to be accepted by the app. The first celebrities to try the app out last year included Gina Rodriguez, Mark Wahlberg and Will Ferrell, who has explained through the app why he can speak Swedish, and what his favourite dad joke is. How Does Cameos Work? Google presents a Cameos user with popular questions that have been collected about them, along with … [Read more...] about Celebrities Film Q&A for Google Search Results with New App Cameos
Just in case you’re ever tempted to try a few black-hat practices to manipulate your search positions in Google, here are 12 tales to persuade you otherwise. Whether using cloaking, unnatural paid-for links, doorway pages, spam or hidden links, Google is swift and brutal with a manual penalty. Even if the transgression isn’t necessarily your own fault. In fact for some of the following well-known brands, they’re merely guilty of not paying enough attention or not being educated enough when it comes to what Google cracks down on. There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 high profile cases and the damage meted out by the penalty. For more information, you can check out the full infographic and blog post from Digital Third Coast. Please note: the following ‘present-day’ traffic loss predictions were calculated using SimilarWeb’s data by Digital Third … [Read more...] about 12 companies hit with a Google manual penalty