The Google Local Business Center has just added four new features for business owners who want to maintain a Google Local Business listing. Below, a step-by-step guide to how you can adjust the marker for your business, add a photo to your listing, add custom attributes and see statistics on how your listing is performing. First, a bit more about each new feature. You can now: Add photos to your Google Maps listing (within the guidelines) Add custom attributes to your business listings Correct and adjust your Google map marker location, so if it is slightly off, you can move it to the right spot You can now see statistics on how many people viewed and clicked on your local business listings How do you use these features? Let me walk you through how I updated my business listing. Upload photos: Go to Google Local Business Center and login under your account that is associated with your business listing. If you don’t have one, then you need to set one up. The screen should look … [Read more...] about Google Local Business Center Adds Photos, Attributes, Maps Corrections & Stats
Google maps local business center
Google Maps recently introduced a new user interface for the Local Business Center. There were some issues with the upgrade and Carter Maslan, Google’s Director of Product Management for Local, agreed to answer some of my questions about the process in a phone conversation. Below, selected excerpts from our conversation: Mike Blumenthal: What was the goal of the upgrade? What prompted the change? Carter Maslan: We wanted to address usability issues to make it simpler to get through the process and having it flow on a single screen was a big driver. Usability was the main motivator… simple things like not a big enough map to be able to accurately move the pin, having a clear sense of where you are in the process, etc. We were trying to address the flow through the enrollment to make it as fast and simple as possible. What do you perceive to be the greatest improvements from the new interface? We do a combo of usability studies in labs and monitor actual usage and user … [Read more...] about Carter Maslan On Google’s Local Business Center Upgrade
Imagine going to the Post Office to check your post office box to discover that all of your mail and receipts for the past few weeks had been forwarded to an unknown party. The Post Office informed you that there was no chance of getting your receipts back and if you wanted to start receiving your mail at your PO box once again, you needed to go over to their new business center and fill out some forms to claim your box. Just notifying the Post Office that it was your box was not enough to protect it in the future. Due to normal delays in processing it would be 2 weeks before you started receiving your mail and money again. If you’re a small business with a local listing in one of the major search engines, you need to beware: the same scenario described above could happen to your local search result info if you’re not careful. The apparent hijacking of a large number of independent florists in Google Maps several weeks back is just such a story. Google, in the role of Post … [Read more...] about Claim Your Google Local Business Listing Before Someone Else Does!
Google has tweaked its guidelines for local businesses that use the Google Maps Local Business Center. The new guidelines are listed on Google’s Business Listing Quality Guidelines page. On Search Engine Roundtable, Barry Schwartz shows both the old and new guidelines, while on his blog, Mike Blumenthal charts the differences between the two versions. According to Mike’s tracking, there are five new guidelines: The business name on Google Maps must be your full legal business name. PO Boxes do not count as physical locations. A property for rent is not considered a place of business. Please create one listing for the central office that processes the rentals. Use a shared, business email account, if multiple users will be updating your business listing. If possible, use an email account with a domain that matches your business URL. For example, if your business website is www.giraffetoys.com, a matching email address would be [email protected] The first new … [Read more...] about Google Targets Spammers With New Local Business Listing Guidelines
In August Google quietly began incorporating small, clickable areas within maps, for parks, landmarks—and yes, even some businesses. These clickable “landmark icons” appear for any kinds of searches, even simple address searches. For a business, what does it take to achieve “landmark” status? Online mapping providers have long offered add-on features beyond the basics of streets, cities and address pinpointing. Additional features have included things like county boundary lines, lakes, rivers, creeks, parks, major local landmarks and historical or cultural places. When you think about it, inclusion of distinctive natural features and landmarks makes a lot of sense in maps. Not only are they things which people may frequently try to find, but landmarks by their nature also help people to further orient themselves when trying to give directions or recognize where they are in relation to the environment. Example of Landmark Business Icons in Google … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?