Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly sales of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. Growth was driven […] Outlook.com VersaTile Ads Debut Microsoft has launched a new ad format for its Outlook.com email service called versaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get … [Read more...] about Marketing Day: April 23, 2013
Google maps mania
As the price of gasoline is speeds toward $5.00, it’s no surprise that tools helping consumers find less expensive gas are gaining visibility and popularity. Search Engine Journal and Google Maps Mania both have had nice roundups recently. Below, a look at some of the tools from them plus some additional ones and whether the search engines are missing out by not doing more. Gas Price Resources GasBuddy is a long-standing resource for checking on gas prices. Coming to the home page, you can see which US state has the lowest prices (right now, Missouri at $3.83) or the cheapest US city (Wichita at $3.75). Color coded maps also show highest prices (green is highest — I think it should be red). Using the search box, you can enter a city, state, or ZIP code to get local information. I tried for 92663, a Newport Beach ZIP code. Looks like I’ll be paying $4.39 at the lowest in the area. Getting me the local information also jumps me to a different site — … [Read more...] about Looking For Stations With Cheap Gas Prices? Search Tools To The Rescue!
Think of this post as a SearchBiz for Local, Maps & Mobile today; there was enough news to do a bit of a roundup. First up is Google’s announcement that it has dramatically expanded (“doubled”) the coverage available via StreetView, including many new states such as Maine, West Virginia, North Dakota, and South Dakota. The Google LatLong Blog in a post entitled, “Street View: The year in review and what’s new,” shows before and after images of the coverage area (re the “double coverage” roll out): On a less triumphant note, Google is closing its Local Business Referral Representative program. Our own Matt McGee has the scoop on his blog Small Business SEM: This is the program which offered individuals cash in exchange for visiting local businesses, getting their contact details and other business data, taking photos, and then submitting them to Google for inclusion into Google Maps. These “foot soldiers” were also … [Read more...] about Google Shuts Down LBRR, G-Maps’ Double Coverage, Yelp Updates iPhone App & Yellow Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Kumo: Microsoft Tests Search Ideas With Its Own Employees Like many others, I saw the mention that came out on LiveSide earlier today about Microsoft’s new search interface and potential “Kumo” brand change. Now we, along with others, have received an internal memo about the changes along with some further screenshotsBefore jumping in, let’s talk about the brand change. I’ve lost track of the […] Boost SEM Campaign ROI with Search Analytics – Find Out How March 31-April1 Need to measure the value of your SEO and PPC campaigns to get more budget – or hold on to what you have? Want to jumpstart a testing program and determine how best to convert your web site visitors? Attend Search Marketing Expo – SMX Search Analytics and learn tactics to maximize your search marketing […] Cuil Announces New Layout, Other … [Read more...] about The Day In Search, March 3, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Bing Advertising To Increase Transparency With “Quality Impact” How valuable would it be to work on improving your paid search keywords’ Quality Score? And which keywords should you focus on first? Bing Ads is introducing a new feature called “Quality Impact” that will tell advertisers how many new impressions they could gain by improving their Quality Score on each keyword. The feature looks […] Google Starts Shutting Down Its City Pages, Shifts To Google+ Local Google is in the process of shutting down its collection of city pages — a change that follows the shift from Google Places to Google+ Local, and a change that may be reflective of a larger shift in direction for Google’s local efforts. Mike Blumenthal noticed yesterday that the Portland city page had gone missing. […] The Top SEO Platforms: Forrester Wave … [Read more...] about The Day In Search, November 2, 2012