Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google has invited more beta testers to the new Google Search ConsoleSep 7, 2017 by Barry Schwartz Were you invited to try out the new Google Search Console beta? Google just sent out new invites yesterday. Google Attribution: Is Google stepping in because no one else would?Sep 7, 2017 by Andrew Goodman Advertisers would love to see unbiased attribution measurement that unifies channel reporting and moves beyond the last-click attribution model, but is Google Attribution the answer? Columnist Andrew Goodman discusses the likely impacts of this new product offering. 6 things you need to know about Google’s Q&A feature on Google MapsSep 7, 2017 by Joy Hawkins Noticed the new “questions & answers” section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Mobile & desktop SEO: Different … [Read more...] about SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google Maps will use crowdsourcing to identify wheelchair-accessible locationsJul 6, 2017 by Amy Gesenhues Anyone can now add accessibility information to places on Google Maps or business listings in search. Fix your outbound link problem in a single workdayJul 6, 2017 by Pratik Dholakiya Worried that poor outbound linking practices are hurting your site? Columnist Pratik Dholakiya shares his method for identifying and fixing these potentially detrimental links — without getting rid of the ones that are helping you. 7 most important SEO focus areas for colleges and universitiesJul 6, 2017 by Janet Driscoll Miller For marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season. Google Posts are removed after 7 days, with one exceptionJul 6, 2017 by Barry Schwartz Google has … [Read more...] about SearchCap: Google Maps accessibility, Google Posts expire & link problems
Matt McGee offers up a post over at Small Business SEM that makes it pretty clear Google Maps is on the way up in terms of usage. Despite my love of Yelp for local reviews, I find myself turning to Google Maps more and more often for brick and mortar business info. It's the integrated option on my iPhone and the simple navigation on the web version of the site let's me find specific types of stores near certain locations. I use it when traveling, but I also use it when I'm out and about and need to find the nearest "store X" to where I currently am. In fact, I used it just this morning to find a cheaper hotel around the corner from a conference I'm attending this spring. If you have a brick and mortar store and you haven't taken advantage of the ability to update your Google Maps listing with complete information about your business, you need to get cracking. It's free, it only takes about five minutes and I've even written a step-by-step guide telling you how to do it. No more … [Read more...] about As Google Maps Grows, is Your Business Being Left Behind?
Accordingly, “Google Maps” on the iPhone is not exactly that. Google provides the local data and some other things but Apple dictates and controls the ultimate user experience. Apple controls mapping on iOS I had logically assumed that we weren’t seeing all the cool Google Maps updates and features (i.e., indoor navigation) on the iPhone because Google was withholding them for competitive reasons: to boost Android. This theory of mine may be quite inaccurate. When Google Navigation was first introduced in November 2009, Vic Gundotra (then working on mobile) said that Google would bring Navigation to the iPhone when Apple was ready (there were also some technical issues at the time). Three years later it hasn’t shown up (maybe it got lost on the way). Seriously, what if Apple was actually the company that didn’t want a full-featured version of Google Maps on the iPhone? But why? Maybe it’s Apple that wanted a weaker “Google … [Read more...] about Will Apple’s Move Bring A Real & Perhaps Better Google Maps To iOS?
The L.A. Times writes about the issue of privacy and Google’s StreetView photography, in the wake of more cities getting StreetView coverage. It covers much of the same territory as when the service initially launched (here’s our original article). But the service has become one of the focal points in the discussion of the Internet and privacy. In a strict sense, there’s no difference between a private individual taking the pictures of building exteriors and Google doing so — except that Google has built an easily accessible database that creates a quasi-permanent record of the images. But as pointed out in the article and in our earlier coverage, what Google (and Microsoft, among others) is doing is legal and Google does offer a mechanism for users to identify images that they want removed (albeit after the fact of their exposure). Some people differ on the value or utility of StreetView (and this category of photography on maps). I do happen to think that more … [Read more...] about Google Maps, Privacy And The Eye In The Sky As More StreetView Photography Added
In August Google quietly began incorporating small, clickable areas within maps, for parks, landmarks—and yes, even some businesses. These clickable “landmark icons” appear for any kinds of searches, even simple address searches. For a business, what does it take to achieve “landmark” status? Online mapping providers have long offered add-on features beyond the basics of streets, cities and address pinpointing. Additional features have included things like county boundary lines, lakes, rivers, creeks, parks, major local landmarks and historical or cultural places. When you think about it, inclusion of distinctive natural features and landmarks makes a lot of sense in maps. Not only are they things which people may frequently try to find, but landmarks by their nature also help people to further orient themselves when trying to give directions or recognize where they are in relation to the environment. Example of Landmark Business Icons in Google … [Read more...] about Can Your Business Achieve Landmark Status In Google Maps?
Google’s recent introduction of Place Pages within Maps came in sync with some key adjustments in the factors used to rank local search content. The combination of changes has resulted in Wikipedia abruptly emerging as a major influence on local search rankings. I’ll describe what appears to have ve happened, and how it may have impacted your local business rankings. When Place Pages were introduced into Google Maps, Google was attempting to expand content to provide locations and information about all sorts of things beyond just businesses. The Maps team sought to provide information about points-of-interest such as parks, monuments, forests, major buildings, historical markers, natural features and more. Google Maps simultaneously added what I’ve referred to as landmark icons embedded into the user interface display of maps which are icons pinpointing the newly introduced points of interest in addition to particularly popular businesses (the businesses have also … [Read more...] about A New Behemoth Emerges In Google Maps: Wikipedia
Wouldn’t it be great if there was one mapping service that offers everything you need to plan a trip to somewhere you’ve never been? Sure, map sites are generally pretty similar. You can see maps, find business listings, get driving directions, see images and stuff like that. But it’s actually more complicated than that. At least it was for me. My wife and I recently visited Maui, Hawaii for the first time. We spent a week on the island celebrating our 20th wedding anniversary and, after getting advice from all of our family and friends, we had enough must-sees and must-dos to fill a month there. After we decided how we wanted to spend our week, my job was to plan/map it out. It soon became a study in the differences between Google Maps and Bing Maps – the two sites I relied on most heavily. (A third mapping service was helpful once we were on the island.) Here’s a look at the strengths and weaknesses of two major mapping services — a summer vacation … [Read more...] about Google Maps Vs. Bing Maps: Summer Vacation Planning Showdown
Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
There is no formal education or pathway into link building. Most professional link builders are self-taught or learned from a mentor who taught themselves — so if you want to enter into the SEO field (or need to bolster your own site’s link profile), it often means trial and error. Due to the lack of formal education available, it’s vital that SEOs share their experience and expertise so we can learn and improve as an industry. Today, I’ll share my own experience to (hopefully) help you improve your link prospecting so you can find better sites that translate into better links. Link prospecting requires research Everything in link acquisition is predicated on research. Whether it’s prospecting, outreach or audience discovery, research is a key element for success. Research is the only way to obtain the information and understanding of a page/site/niche/audience necessary to effectively secure links. A firm understanding of how to use Google and search … [Read more...] about Link prospecting tips and tricks