Finding tickets for your favorite concert or sporting event can be hard enough, but if your search starts with Google, chances are good that your first challenge will be getting around the veritable spamfest that ticket affiliates and second-tier ticket resellers have created. A reader contacted us last week to point out what’s going on. Have a look at these Google.com search results, all of which show spam-filled Google Maps Oneboxes. (Note: current search results may differ from when we took these screenshots.) lady gaga tickets tacoma Get the picture? Google is showing local business listings, but these aren’t local businesses; they’re national ticket resellers/affiliates that have created local listings often using the street address of the venue where the concert/event is happening. There are countless similar examples across the U.S. and Canada for a variety of artist/concert-related searches. (I didn’t see any similar oneboxes on a number of … [Read more...] about Ticket Industry Spam Takes Over Google Maps
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Windows Phone User? No Google Maps For You! To recap briefly, some Windows Phone users started reporting (as covered by The Verge) that they were unable to reach Google Maps using the Internet Explorer web browser on their phones. They got redirected instead to the Google home page. Google initially suggested (as covered by Gizmodo) that this was because Internet Explorer on Windows Phone wasn’t a WebKit-based browser and so Google Maps wouldn’t work for it. Google later added (as covered by The Next Web) that it was redirecting people on Windows Phone devices because of this incompatibility, but Google said this would soon change, since the latest version of Internet Explorer for Windows Phone was now apparently Google Maps-capable: Google sent us the same statement that The Next Web received, which says: We periodically test Google Maps compatibility with mobile browsers to make sure we deliver the best experience for those users. In our last test, IE mobile still did … [Read more...] about The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps
When it comes to digital marketing and SEO for your business, it’s important to look beyond just your website. For local businesses, a strong online marketing effort requires an investment in local directories, maps and review sites, too. If all of your optimization efforts are spent on your site, you’re likely missing out on opportunities. Google’s Pigeon algorithm update, released in July 2014, gave more prominence to local map and directory sites such as Yelp. In many instances, Yelp listings now rank above the business’ website. For example, when you search on the query [bakery phoenix], you have to scroll past three map listings and three organic listings before you finally see a local business website listing. That first local business website is in position 7, essentially. How many potential customers are going to scroll all the way down to the bottom of the page to find your actual website? Nowhere near as many as are likely going to click on the map or … [Read more...] about Google Maps, Yelp & Local SEO In 2015
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of how Google Map Maker works and how it can impact the small businesses they work with. Many either hate Map Maker or ignore it all together. However, I’ve always found Map Maker to be an awesome tool that can really benefit the Local SEO community if used properly. I’m going to be writing several articles on how I use Map Maker, and I’ll start by highlighting some of the ways the rules for Map Maker are unique. Differences in Rules The rules for Map Maker are different from those of Google My Business (GMB). Many SEOs have a bad first experience with Map Maker because they approach it with the GMB guidelines and think that all the rules are the same. The rules are not the same — and if you aren’t familiar with the differences, you’ll have a less-than-great experience. Here are just a few examples of what is different … [Read more...] about 5 Major Differences Between Google Map Maker & Google My Business Guidelines
I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I was wrong. It all started a few weeks ago, when I was talking to Dev Basu at Powered By Search. He was asking me why businesses in Mississauga were showing up in the 3-pack when you did a search for “Toronto SEO.” After all, there are tons of great, well-known SEO companies in Toronto (including his and the one I work for), and shouldn’t these have priority over ones that aren’t even in the same city that was searched? Why were the results all businesses outside Toronto? When I started to investigate, I found that Google was pulling listings from Mississauga because of all the fake listings that SEO companies had created. These fake listings had their business name set up with a bunch of keywords as the title. Yes, unfortunately, this strategy works. Here is a screen shot that shows how the local results looked before I … [Read more...] about Please stop spamming Google Maps!