By Andrew Garberson / June 27, 2018 DoubleClick Google Analytics 360 Industry News Starting in June 2018, DoubleClick Digital Marketing and the Google Analytics 360 Suite have combined forces and are now called the Google Marketing Platform. The announcement is part of an intentional unification of Google’s analytics and media products in pursuit of an even stronger marketing ecosystem, which reflects Google’s intentions when it announced the GA 360 Suite in March 2016: Its powerful set products are unified, providing a consistent user experience and cross product data integrations, plus services. Simply put: it’s a complete measurement platform.” This move should not come as a surprise. Like Google Analytics (formerly Urchin) and Google Attribution (formerly Adometry), DoubleClick was an acquisition (in 2008), which is worth more to us as marketers as part of a complete suite than by itself. Today the two tools already work together, with native integrations … [Read more...] about New Google Marketing Platform Merges DoubleClick and Google Analytics 360 Suite
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It happens! Yes, we are talking about negative (or even nasty) reviews. Even the world’s best known brands like Apple, Amazon, and Google, deal with unhappy customers and reviews every day. And, 41% of companies that experienced a negative reputation event reported loss of brand value and revenue (source). As a digital marketing company, ResultFirst, helps customers maintain their visibility on the net, including services like reputation management. So, imagine our surprise when we received one of the nastiest reviews possible from a customer winking at us from the top of search results for one of our most important commercial keywords, “ResultFirst reviews.” Here’s how we have tried to handle the situation so far. Hopefully, there are lessons for us and others in our experience. Horrors! It all started with a prospective customer telling us that he was concerned about signing up for our services because of a negative ResultFirst review. We started by … [Read more...] about Confessions of a Digital Marketing Company Part 1: S*@t Happens!
It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data in place. While the argument has been made numerous times over the years in books and articles that cutting budgets in a down economy is one of the worst moves you can make, I won't rehash this old (but still valid) argument. Instead, I'd specifically like to address why cutting your search engine marketing budget in a down economy is a bad move, and why it's equally important to place your trust in your search engine marketing company during a down turn. It's probably true for most businesses that there are fewer people actively searching for their products and services due to the economic climate. Companies reasonably approach this situation thinking, "Why should we pay the same amount in marketing that we've traditionally been paying when our current … [Read more...] about Why It’s Vitally Important to Trust Your Search Engine Marketing Company in a Down Economy
A WebmasterWorld thread has AdWords advertisers complaining that they received emails from Google pitching the services of an AdWords reseller named Yellowbook.The email reads:Hello from Google! For a limited time, Yellowbook will set up a new AdWords account just for you and build your online advertising campaigns at no charge.* And even better, you get a $100 Google AdWords credit to get started. This is a great opportunity for you to have Yellowbook professionally manage your AdWords campaigns. Professionally managed AdWords campaigns created and built by Yellowbook Pay only if you exhaust your $100 credit and choose to continue with Yellowbook* No up-front costs and cancel at anytime Offer expires July 31, 2011 Just call Yellowbook at 866-306-9060 or visit [webreach....] yellowbook com/tryus to take advantage of this offer right away. Hurry because this offer expires July 31, 2011! Note: If you prefer managing your AdWords account on your own, you can redeem your … [Read more...] about Google Marketing Yellowbook’s AdWords Services?
Google is launching a new campaign in Portland, Oregon, today that’s designed to promote HotPot, the company’s recently announced service that invites users to review local businesses and then feeds those reviews into Google Places. The marketing is clever and the benefits for local businesses seem obvious, but there’s a problem: Google is breaking its own rules about business reviews in the process. Google has explained several components of the HotPot marketing blitz: Google staffers will be visiting local businesses to “educate them about Google Places” and give them a marketing kit with a variety of Places-themed tchotchkes. They’re also doing a special event this weekend at Portland’s famous Voodoo Doughnut shop. Where’s The Problem? Tonight at the NBA basketball game in Portland between the hometown Trail Blazers and the Orlando Magic, Google is launching a Hotpot Jackpot competition. The idea, Google says, is “to encourage … [Read more...] about Google Markets HotPot In Portland & Breaks Its Own Rules On Local Reviews