Which of the top Fortune 100 brands do the best job living up to Google’s mobile best practices? The answer is: Coke, FedEx, TIAA-CREF, Walgreens and insurance company Liberty Mutual. Some of the names on the list, created and complied by The Search Agency, are not surprising while others are. One of the surprises is that mobile commerce powerhouse Amazon only comes in at number 14. Another is that Google itself is number 20. The Search Agency only evaluated mobile sites, not apps. The marketing firm created its “Mobile Experience Scorecard” by taking Google’s mobile best practices and scoring the top Fortune 100 brands: Using The Search Agency’s Mobile Experience Scorecard, we calculated a total score out of five for each of the Fortune 100’s sites based on five factors: load speed, site format, calculated download speed, social media presence, and app presence. Our analysis was based on both quantitative factors established by … [Read more...] about Most Of Fortune 100 Dont Live Up To Googles Mobile Best Practices — Even Google
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In the now-you-see-it-now-you-don’t game of anticipating the Google Phone or Google mobile OS on a handset, UBS analyst Benjamin Schachter issued a report that predicts “Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by the end of this year.” According to the Fortune article in which this discussion appears, Schachter also believes other mobile OEMs will be involved, perhaps South Korea’s LG. We can reasonably expect that some version of this prediction, also discussed on CNET, is accurate: there will likely be lots of Google mobile software or a full-blown mobile OS out in the next several months. The questions are: 1) how good an experience will it offer?, 2) how widely available will it become?, 3) how much would it cost? and 4) which carriers will offer it? Google has said a few times publicly that the company saw a spike in its mobile traffic in … [Read more...] about HTC To Be Handset That Goes With Google Mobile OS
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google’s mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google’s current rate of mobile ad revenue growth continued that the company could see a “run rate” of $6.25 billion. However I argued that it would likely be closer to $4 billion. I reiterated that figure in my December 12 Mobile Predictions for 2102 article at MarketingLand. In January Piper Jaffray analyst Gene Munster asserted that Google mobile revenues “could top $4 billion.” And this weekend TechCrunch is reporting that Cowen & Company analyst Jim … [Read more...] about Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, I shared 14 ways they’re different. This year some differences have disappeared and others have taken their place, but in all, there are at least 16 known differences between Google smartphone results and Google desktop results as of this writing. Google announces separate changes for mobile and desktop in their search quality updates, so the fact that there are some differences between mobile and desktop results that marketers should be aware of shouldn’t be too controversial by now. Yet, I know this is a counterintuitive and even an unpopular notion in SEO at the moment. In June, Pierre Far of Google said that … [Read more...] about 16 Differences Between Google Mobile & Desktop Search Results In 2012
Last month, I talked about the 16 differences between smartphone search results and desktop search results, which may have been a surprise to those of you who always assumed they were the same. Today, I’m going to go into detail on number fourteen on that list: Smartphone Icons in Google Smartphone Search. What do they look like? When do they appear? How do webmasters get them? If you haven’t seen them before, they appear next to the URL in Google smartphone search. Here, you can see them in the organic listings for both the second and fourth visible listings on the page: This new incarnation is interesting, because they’ve added the word “Mobile” to every icon since I first saw them at the beginning of August. They also appear for paid results, as you can see from this screenshot of the query [whirlpool appliances]. As far as I can tell, they only appear if you use the search box on the home screen in Android with the native browser, as I’ve done … [Read more...] about What You Need To Know About Smartphone Icons In Google Mobile Search
Tomorrow is the so-called “mobilegeddon” — the day Google gives mobile-friendly web pages a boost in its mobile search results, and demotes the ones that aren’t. Google gave site owners and webmasters a two-month warning about this change — time enough for many to adapt, but you can bet that many websites are going to disappear from Google’s mobile search results tomorrow. Surely there are millions of small business owners that rely on mobile visibility, but a) aren’t even aware of tomorrow’s change, or b) don’t have the time or money to make their websites mobile friendly. For the ones lucky enough to use a content management system like WordPress, it might be as easy as switching to a responsive theme. For the ones with a small website and a web developer/designer on staff (or on contract), it might be as easy as converting to a mobile-friendly design. (For a big site like Search Engine Land, we went through this last year and it … [Read more...] about My 20-Year-Old Website Is About To Get Zapped By Google’s Mobile-Friendly Update
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launching finally this year — almost two years after Google’s Gary Illyes referenced it at SMX West. Here’s what you need to remember in order to fully take advantage of the opportunity that is the mobile index in 2017: 1. Don’t panic You may be wondering if you need to change your canonical tags, or if rankings will change, since mobile pages typically have fewer links and content is more sparse, or if expandable mobile content will count toward ranking in a new mobile index. All of these are fair questions, and you can find the answers here on Search Engine Land or … [Read more...] about A simple checklist to prep for the Google mobile-first index
What would you do if your web pages could load four times faster with six simple steps? You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. So, what is Google's AMP, anyway? According to the Accelerated Mobile Pages (AMP) Project, "The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere." In normal people terms, this means when you search for a news search term, Google will show you carousel that highlights stories on AMP-enabled websites. The big difference now, thanks to AMP, is that when you click on one of the news search term links in the carousel, the article will load instantly. It might not sound exciting at first, but publishers are swearing by it. "In early tests, we found that AMP pages load four times … [Read more...] about Does Google AMP Affect SEO?
First there was Panda and Penguin. Now, Google will release a Google mobile update on April 21. This update promises to be even wider-reaching than both of the “bird-inspired” updates that valued high-quality content. Understanding the Scope of Google’s “Mobilegeddon” Update Google’s new update promises to be a game changer. The algorithm will rank mobile-friendly sites higher than non-mobile-friendly ones. Many webmasters from around the world are (rightfully) anxious about its release since it could significantly impact traffic. From a writer’s perspective, the update gives us something to think about as well. Does this mean we need to learn a whole new way to create web content? There is no getting around the fact that your website must be mobile. Before Panda and Penguin made their debuts, it was fairly easy to rank a website at the top of the search result by indiscriminately stuffing a particular keyword. These updates crippled a number … [Read more...] about Writing For Google’s Biggest Algorithm Update Yet
Testing with Google’s mobile-friendly and page-speed tests is a good discipline, but if you really want competitive edge on the mobile web this is just the starting point. Google has done an excellent job of promoting the importance of the mobile-friendly website, with its mobile-friendly test and search algorithm that prioritizes mobile-friendly sites in search results. Now it is putting web performance – i.e. how fast your site loads on a mobile device – in the spotlight with its new business-focused mobile web testing tool, which is based on a revamped PageSpeed Insights tool. Is this a sign that performance/page speed – like mobile-friendliness – will become a more significant factor in mobile search rankings? Perhaps. Probably. But that shouldn’t be your sole motivation for testing and fixing. Your site should be fast and lean on a mobile device because that means a better usability and user experience (UX). Testing your webpages with … [Read more...] about Why and how to comprehensively test the mobile usability of your site