share tweet share pin it e-mail share The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and massively losing traffic. What does this mean for you and which steps should you take now? According to Google, the number of Google searches with mobile devices has increased five-fold over the past two years alone. Mobile traffic is continuously growing at the expense of desktop traffic, and Google search queries via mobile devices are already expected to overtake those via PC for the first time this year. Monitoring Mobile Performance Separately Now Becomes Obligatory This means it is now urgently necessary to observe your own mobile online visibility, to analyze this … [Read more...] about Google Mobile Update: Everything You Need To Know
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In the now-you-see-it-now-you-don’t game of anticipating the Google Phone or Google mobile OS on a handset, UBS analyst Benjamin Schachter issued a report that predicts “Taiwanese handset manufacturer HTC will ship about 50,000 cell phones running on a mobile operating system made by the Mountain View, Calif.-based search giant by the end of this year.” According to the Fortune article in which this discussion appears, Schachter also believes other mobile OEMs will be involved, perhaps South Korea’s LG. We can reasonably expect that some version of this prediction, also discussed on CNET, is accurate: there will likely be lots of Google mobile software or a full-blown mobile OS out in the next several months. The questions are: 1) how good an experience will it offer?, 2) how widely available will it become?, 3) how much would it cost? and 4) which carriers will offer it? Google has said a few times publicly that the company saw a spike in its mobile traffic in … [Read more...] about HTC To Be Handset That Goes With Google Mobile OS
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google’s mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google’s current rate of mobile ad revenue growth continued that the company could see a “run rate” of $6.25 billion. However I argued that it would likely be closer to $4 billion. I reiterated that figure in my December 12 Mobile Predictions for 2102 article at MarketingLand. In January Piper Jaffray analyst Gene Munster asserted that Google mobile revenues “could top $4 billion.” And this weekend TechCrunch is reporting that Cowen & Company analyst Jim … [Read more...] about Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, I shared 14 ways they’re different. This year some differences have disappeared and others have taken their place, but in all, there are at least 16 known differences between Google smartphone results and Google desktop results as of this writing. Google announces separate changes for mobile and desktop in their search quality updates, so the fact that there are some differences between mobile and desktop results that marketers should be aware of shouldn’t be too controversial by now. Yet, I know this is a counterintuitive and even an unpopular notion in SEO at the moment. In June, Pierre Far of Google said that … [Read more...] about 16 Differences Between Google Mobile & Desktop Search Results In 2012
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in relation to Google’s new mobile-first index, which will be launching finally this year — almost two years after Google’s Gary Illyes referenced it at SMX West. Here’s what you need to remember in order to fully take advantage of the opportunity that is the mobile index in 2017: 1. Don’t panic You may be wondering if you need to change your canonical tags, or if rankings will change, since mobile pages typically have fewer links and content is more sparse, or if expandable mobile content will count toward ranking in a new mobile index. All of these are fair questions, and you can find the answers here on Search Engine Land or … [Read more...] about A simple checklist to prep for the Google mobile-first index