Now's your chance. Google has announced plans to run search ads on Google Mobile Search pages. In fact, they also announced they'll be letting advertisers test drive the program for free over the next couple of months. Sounds like a good reason to get some solid analytics in place and take the new program for a test spin. The email read, in part: In the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature - and any resulting clicks - for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers. Each ad's eligibility will be determined by its landing page and only ads with landing pages that can be adapted for viewing on mobile browsers will be shown. You can monitor each ad's performance via a special performance tracking page within your account called "Performance Data: Search Ads on Google Mobile … [Read more...] about Want to Experiment with Google Mobile Ads?
Google mobile ads
On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than $2.5 billion. On the Q4 earnings call, just last week, Google announced a $5 billion annualized “run rate” for display advertising (including mobile). These two pronouncements have led to several financial analysts to speculate aggressively about Google’s mobile ad revenues in 2012. In October last year, after the Q3 call, I wrote that if Google’s current rate of mobile ad revenue growth continued that the company could see a “run rate” of $6.25 billion. However I argued that it would likely be closer to $4 billion. I reiterated that figure in my December 12 Mobile Predictions for 2102 article at MarketingLand. In January Piper Jaffray analyst Gene Munster asserted that Google mobile revenues “could top $4 billion.” And this weekend TechCrunch is reporting that Cowen & Company analyst Jim … [Read more...] about Projecting 2012 Google Mobile Revenues: $4 or $6 Billion?
When was the last time you reviewed your Google Account settings? I mean really took a deep look under the hood? I know that it’s not something I check often. Recently while analyzing account performance, I noticed a discrepancy in the number of leads obtained at the campaign level and keyword level. This led me to investigate further, and I discovered some interesting things about automated ad extensions. Automated ad extensions Automated extensions use search terms to dynamically generate informational snippets and/or links to your website below your ad text. These snippets help searchers learn more about your business. For example, in this ad you see automated extensions for consumer ratings. Consumer ratings. Shown in the image above, consumer ratings are industry-specific ratings that appear below your search ad. These ratings are based on survey data collected by Google and its trusted partners, and they usually highlight specific aspects of the business (such as … [Read more...] about The unexpected impact of Google automated ad extensions
On May 5th during the long-awaited Google AdWords LiveStream, Google’s VP of Product Management Jerry Dischler took the stage to reveal some exciting and mix-reviewed innovations the team has released (or plans to release) with hopes of improving the search experience for users and advertisers. One of the most exciting updates? The new mobile ad units! Google revealed that mobile searches have finally surpassed desktop, so naturally they’ve been pushing mobile optimization for advertisers through product innovations. But, there’s one headache inducing problem with mobile advertising – we kind of suck at it! I apologize for being blunt, but truly converting mobile visitors has proved to be a challenge for advertisers across multiple industries. Just check out the graph below from a WordStream study proving that mobile conversions fall far behind conversions occurring on desktops and tablets: The biggest problem is that advertisers are treating their mobile ads … [Read more...] about Increase Conversion w/ Google’s New Mobile Ad Units
UPDATE: Google Webmasters and Maile Ohye responded to our request for comment on this article: @wonderwall7 Hi Kelsey, PageSpeed Insights fetches a page like how a real user would… — Google Webmasters (@googlewmc) March 10, 2015 As many of you know, Google recently announced a major change related to how sites show up in mobile search results, beginning on April 21st. The official Google Webmaster announcement stated: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. The announcement then went on to suggest two different ways site owners could find out whether their site might be impacted: If you want to test a few pages, you can use the Mobile-Friendly Test. If you have a site, you can … [Read more...] about Flawed Google Mobile Usability Test Results