Hreflang annotations provide an easy way for multilingual or multinational sites to indicate the relevant language/country targets of their pages. Both Google and Yandex use hreflang to serve the right page version to each market in search results. However, when doing SEO audits to international websites, I usually find hreflang implementation issues that hurt the pages’ chances of being correctly served to their relevant audience. Following are examples of the most common issues I encounter (so you can watch for them in your next audit) and how to avoid and/or fix them: 1. Nonexistent Hreflang Values Google and Yandex specify that the value of the hreflang attribute should use the ISO 639-1 format for the language and (optionally) the ISO 3166-1 Alpha 2 for the region. So, for example, a page for English language speakers in the United States would have a hreflang value of “en-us,” while an alternate version targeting Spanish speakers in the U.S. would have a … [Read more...] about The Most Common Issues & How To Avoid Them
Google most common searches
This year marks my tenth year in business as an SEO firm, and over that time, I’ve seen my share of missed opportunities on websites. With the changes that are always emerging in SEO, it can be difficult to differentiate the tactics that will be most effective, especially if you’re resource-strapped. Here are the eight most common but simple missed opportunities I typically see for optimizing content for SEO. 1. Poorly Written Or Duplicated Page Titles Why is it that some websites feel the need to list everything but the kitchen sink in a title tag? Yet other sites may just ignore the title tag for each page, choosing to duplicate them by default. The poor title tag has often been an abused tag on the Web page, with some SEOs desperately stuffing keywords into the title tag like it was a Thanksgiving turkey. The title tag’s most important role, however, isn’t SEO rankings — it’s what it offers you after you get the ranking. Take for example this … [Read more...] about The 8 Most Common But Simple Missed Opportunities In Optimizing Content
And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue. And oh look, now you’ve got milk all over the kitchen counter, but everyone’s just ignoring it as they’re too busy looking into the shot glass because all the information they need is right there. So what can you do, apart from fetching a mop and bucket, stop wasting so much milk and learning to unpack bizarre opening metaphors? Well it may surprise you to learn that many website owners are still struggling with basic SEO techniques. These are the technical, on-page habits that are easily addressable and take very little time to action, but can make a heck of a difference to your overall search ranking. Excelling at these basic SEO skills can therefore put you ahead of the competition. But which of the on-page techniques are still not being implemented correctly and what can you learn from this? SEMrush has … [Read more...] about What are the most common on-page SEO issues and how to fix them?
This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads. Plus, a new report has indicated that consumers don't find the vast majority of brands meaningful; and Google reveals that custom 404 pages are not beneficial to SEO. Google's mobile search glitches, indexes desktop sites If you've been keeping an ear to the ground - or the Twittersphere - in the world of Google SEO, you might have heard that strange things have been happening with Google's mobile index over the past few days. Last week and early this week, some astute observers noticed that Google's mobile search was indexing desktop websites where it would normally be indexing the mobile version of that site. The suddenness of the switch, coming on the heels of Google's newly-implemented penalty for intrusive mobile interstitials and ahead of its planned rollout of a mobile-first search … [Read more...] about Five most interesting search news stories of the week
Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the merits of these improvements, we’ve done that already here: Google kills Right Hand Side Ads and here: Google launches Accelerated Mobile Pages, but there’s a definite feeling of vexation that appears to be coming to a head. Deep breath… As the paid search space increases in ‘top-heaviness’, as organic results get pushed further off the first SERP, as the Knowledge Graph scrapes more and more publisher content and continues to make it pointless to click through to a website, and as our longstanding feelings of unfairness over Google’s monopoly and tax balance become more acute, now more than ever we feel there should be another, viable search engine alternative. There was a point not that long ago … [Read more...] about Say goodbye to Google: 14 alternative search engines