Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Search Update, Mobile First Index, Search Console Changes & More This week in search, I covered a Google search algorithm update that seems somewhat large. I also covered that Google is now more confident about their mobile... Google My Business Insights Reports Delayed It looks like the Google My Business insights, the analytics they provide to local businesses on how well their local listings are doing... Google Generally Finds & Crawls Home Page First A webmaster asked Google's John Mueller if Google always crawls the home page of the web site before other pages. The answer John gave was no... Google AdWords Landing Pages Report With Mobile Friendly Click … [Read more...] about Daily Search Forum Recap: August 25, 2017
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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Goodbye Google Instant Search Google Instant has been disabled and Google no longer will show you search results as you type. Google Instant launched in September 2010 as was coined the future of the search results page. Google Hotel Search Supports Vacation Rentals Google hotel search feature now has support to show vacation rentals and not just hotels. Skift spotted this a week ago and then I covered it at Search Engine Land on Tuesday and now it is news... Google AdWords Call Bid Adjustments Lets You Bid More For Phone Calls Google announced yesterday that they now support bid adjustments for click-to-call ads. So now you can bid more for click-to-call ads over other ads. Why would you do … [Read more...] about Daily Search Forum Recap: July 27, 2017
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google News First Redesign In 7 Years; Massive Complaints Google News announced they have pushed out a new redesign for their Google News site last night. It has been seven years since the last major redesign and that time it didn't go too well. In this new design... Google Won't Confirm The June 25th Update; It's "Just Random Chatter" As you know, we are now at a point where we strongly believe there was a Google update over the weekend after tracking the update for about 24-48 hours... Googlers Submit 20-50 Search Result Complaints Per Day You all know about the "send feedback" link on the footer of the Google search results page. You can go there to submit your two-cents to Google … [Read more...] about Daily Search Forum Recap: June 28, 2017
Do you take pride in your work in Search? I bet you do. If you design websites, I bet you make sure everything is absolutely perfect, all links and forms working, all imagery balanced and aligned, calls to action in place, everything just right before you launch a new website. If you write copy, I bet every piece you publish is publication-ready before it goes live. If you do SEO, you dig deep into your tools looking for gem-like keyword phrases, finding powerful opportunities for your clients before you start optimizing their title tags. You take pride in your work and make sure your deliverables deserve to be delivered before you pass go and collect $200...and I'll bet you my properties on Boardwalk and Park Place that you don't work for Google. For 14 years and counting, Google has operated in a beta atmosphere, releasing product after product in a half-finished state, letting these projects ride to see if they sink or swim. Many products have failed, but overall, this method has … [Read more...] about Cracks In Google’s HotPot And The Ethics Of Beta Local
Between the long-awaited rollout of Penguin 4.0, a strengthening of Google’s mobile-friendly ranking signal and the ‘Possum’ algorithm update impacting local search, 2016 was an interesting year for Google algorithm changes. And with an upcoming move to a mobile-first search index already on the cards, as well as a penalty for intrusive mobile interstitials coming into effect on the 10th, 2017 promises to be just as eventful. Looking back at 2016, which algorithm changes were the most impactful for marketers in the industry? And how can brands best prepare themselves for what might be around the corner? I spoke to Sastry Rachakonda and Ajay Rama of digital marketing agency iQuanti, along with Search Engine Watch’s regular mobile columnist Andy Favell, to get their thoughts on what’s to come in the search industry. The most impactful algorithm updates of 2016 “Mobile-first indexing is probably the most significant change that happened this … [Read more...] about Which Google algorithm changes impacted marketers most in 2016 – and what can we expect from 2017?