Summing It All Up Online reputation management is a simple process of trying to remove bad reviews, deal with the ones that you can’t get rid of, and promoting the positive. Google+ Business Pages offer a tremendous opportunity for the latter, and businesses of any size should make sure to do their best to take advantage of this. … [Read more...] about Google + Business Pages for Online Reputation Management
Google on business
OK, So, Does It Invite The Wackos? No, not in my experience. It’s actually been very benign. I’ve had a few people ask the hours the business is open, I’ve had a couple of people ask about making reservations, and I had one person who wasn’t pleased with the speed of service he had received. Interestingly though, once we started exchanging text messages this person calmed down quite quickly and explained his position. We had a pleasant conversation and I think he was, if not happy, at least satisfied in the end. … [Read more...] about Wait. You Can Text Message Businesses From a Google Search?!?
4) Make your profile pic a selfie hotspot Difficulty level: Medium (feasible for many storefronts) When a client has a physical premise (and community ordinances permit it), an exterior mural can turn through traffic into foot traffic — it also helps to convert Instagram selfie-takers into customers. As I mentioned in a recent blog post, a modest investment in this strategy could appeal to the 43–58 percent of survey respondents who are swayed to shop in locations that are visually appealing. … [Read more...] about 5 Google Business Profile Tweaks To Improve Foot Traffic
Google has been very busy updating their developer documents related to structured data, mobile-first indexing, the updated code lab, and more topics related to Google search. In fact, it seems like Lizzi Harvey, a technical writer who works at Google for over three years, has been trying to communicate about these updates on Twitter. … [Read more...] about Google Busy Updating Developer Docs For SEOs & Webmasters
Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business "related" carousel on desktop. I cannot replicate this and I don't think I've ever seen this happen before but I am told it does happen and it is rare. … [Read more...] about Dual Google Business Related Carousel