Google online search

share tweet share pin it e-mail share With the introduction of Google Instant Search, Google has significantly changed the search world once more. This development will not only bring users to their goal quicker, but will also likely generate more revenue for Google and lead to a shorter Long Tail. As a user types in their search phrase, Google displays matching search results on the basis of the submitted keywords. This creates many new result pages that are only only visible for a few moments while the user is typing in their request. This means that the user can latch onto results sooner if they think that they have already found something interesting. In this, Google is trying to ‘guess’ what their users are looking for. After the introduction of keyword recommendations (Google Suggest) in April last year, suggestions for complete search results are the next logical step to bring users quickly and precisely to their desired results. … [Read more...] about Google Instant Search – the beginning of the end for the Long Tail? –

In his book “The Filter Bubble: What the Internet is Hiding From You” and thought provoking TED talk, Internet and political activist Eli Pariser makes a broad argument about how the Internet and technology in general is evolving to keep us in a self-perpetuating personal bubble of influence. Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing content from feeds of those in our network we frequently click on, and suppressing those whose content we do not. Search Implications Pariser’s argument about the online filter bubble phenomenon has broad implications for the world of search. Long-time search marketers are well aware that as far back as 2005, searchers began to see different search results for identical … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, … [Read more...] about 9 SEO tips for better Google Image search results

share tweet share pin it e-mail share For two weeks now, Google Instant has been open for non-logged in users,  meaning that it is now widely available  in Germany. How has this affected search behavior and what should search marketers be expecting? A few facts and figures, partly following from the Google Instant American launch in January this year. What does Google have to do with coffee? First and just quickly: what exactly is Google Instant? It is, in fact, the significantly improved successor to Google Suggest, which Google has employed for the last few years to suggest search terms as users typed them in. But, Google Instant goes significantly further by showing search results (almost) in real-time for every word combination displayed in the search box. This can lead to a rapid change in screen contents, as if the search engine has had a little too much caffeine. If you enter the word “AUTO” for instance, with each character … [Read more...] about First lessons from Google Instant –

share tweet share pin it e-mail share As another year in SEO ends, it’s time to take a look back at the rising and the falling stars in SEO Visibility for 2014, and most importantly, why the rankings changed. First, there is much more quality to be found in the search results, no doubt due to the effects of Panda, Penguin & more. Big brands are among the Winners for 2014, but some websites on the list have also lost visibility for some features. The “Losers list” also features information aggregators, gaming and price comparison sites. Calculation of the data and domain lists is based on the SEO Visibility score of the domains analyzed using a wide range of data points, and we have compared these to the average domain scores for 2013. Domain-year comparison with averages 2013/2014 Because individual data points are susceptible to short-term fluctuations, trends, re-launches etc, we have not just compared the data of one specific … [Read more...] about The Rising and Falling Stars in Google US –