Google online search

Increasingly more traffic will be guided to the most frequently searched and therefore most expensive keywords. Advertisers will adjust their strategy according to the recommended keywords which will in turn,through changing competition, become even more expensive. As the competition for these important prominent keywords increases, the price in this already competitive market segment will too. SEO and SEM will become more expensive and Google will earn more money. … [Read more...] about Google Instant Search – the beginning of the end for the Long Tail? –

Accounting for Searchers’ Filter Bubbles As an industry, we are still working through the implications of recent changes in search. The jury is still out on whether the addition of social results in the manner in which they are implemented today in fact add something positive to the user’s quest for information (all the more so given Bing’s recent announcement that they intend to roll social results deeper into search results). Some might argue the changes have, in part, given rise to search upstarts that are devoid of this “filter bubbling” such as DuckDuckGo and Blekko. … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

Yet too many businesses fail to optimize images separately from the article, web page or landing page where they are displayed, and as a result, they lose valuable opportunities to promote their brand, store, product or service in search results. Spend a little more time in SEO for images and unlock the potential returns that so many overlook. … [Read more...] about 9 SEO tips for better Google Image search results

First of all, Google Instant naturally has a significant influence on users’ click behavior. All the same, depending on screen-size and resolution only one or two search results can be seen while a query is being entered,  whereas before it was between four and seven. Furthermore, we can assume that through these usability changes, secondary results pages will no longer be viewed because the user only has to type a little more to find more detailed search results. … [Read more...] about First lessons from Google Instant –

The impact of Panda 4.1 on ‘Retailmenot.com’ was similar to the effect it had on the job portal ‘indeed.com’, where brand keywords lost out (in the latter case you can also see the step-by-step loss due to Panda 4.1). But this does not mean that you should write Listing or comparison sites off. I believe that those who put hard work into the mission to create an additional benefit for the user (for exemple through a higher variety of products), will still benefit in the future, since there is no reason for Google then, to direct the user just to shops. Yet, Google will of course try to avoid one-sided search results and ranking price comparisons for transactional keywords. … [Read more...] about The Rising and Falling Stars in Google US –