Google online search

With the introduction of Google Instant Search, Google has significantly changed the search world once more. This development will not only bring users to their goal quicker, but will also likely generate more revenue for Google and lead to a shorter Long Tail. … [Read more...] about Google Instant Search – the beginning of the end for the Long Tail? –

Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example cited of an algorithm that progressively reinforces our input biases by surfacing content from feeds of those in our network we frequently click on, and suppressing those whose content we do not. … [Read more...] about How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

Contextual information surrounding the image. Google determines relevance of images to search results by the context of everything else around them including text content, other images, image sitemaps, page title and page URL. So optimize them all and keep your page messaging unified and consistent. … [Read more...] about 9 SEO tips for better Google Image search results

Only the first page counts: now more than ever before, it is important to optimize threshold keywords on the second page and boost them up into the first search results page. Results lower than tenth place will almost never be chosen by users. More images, more videos, more places etc.: it is even more important to offer and optimize for rich media content. These snippets immediately draw a user’s attention. Brands win: anyone who already has a strong brand should make sure that each page is cleanly optimized for that brand, and anyone who doesn’t yet have a strong brand has to work hard to become one. Convince users: obviously, users prefer to click on ‘related’ results and won’t just jump on the first thing they see. Therefore, optimizing snippets using title tags and descriptions can lead to higher click rates. share tweet share pin it e-mail share  … [Read more...] about First lessons from Google Instant –

Our primary concern is to analyze long-term trends in the average SEO Visibility development of sites, and to achieve this, we decided to neglect short-term fluctuations. The result of this is that even some Winning sites could be subject to a downward trend, but are nonetheless considered Winners (the counter example is the ‘Losing’ site retailmenot.com). This type of analysis has the disadvantage that current trends in a specific period (e.g. the last three months of 2014) may be less visible, but the advantage is that these short-term fluctuations in ranking balance out over time, and this allows us to see the general trend without being biased by these outliers. … [Read more...] about The Rising and Falling Stars in Google US –