I know this is obvious for most of you but while Google Ads (AdWords) has a way to exclude your site for coming up in the search results for specific keywords, Google organic search does not. You cannot tell Google, please do not rank my site when people type in keyword X or Y.John Mueller from Google confirmed this obvious statement on Twitter saying "No - just focus on what you really want to be seen as being relevant for." You can use negative keywords in Google Ads but not in organic search.Forum discussion at Twitter. … [Read more...] about Google Organic Search Doesn’t Have A Negative Keywords Feature
Google organic search ranking
Search Engine Optimization is a marathon, not a sprint, when properly strategized and implemented. The most effective SEO case studies look at periods greater than one year, and measure sustained improvements in organic search exposure. Typical metrics that I enjoy tracking include growth in the number of unique keywords used to enter the domain, as well as unique entry pages. Bounce rate is another one to keep an eye on to determine how effectively search engines are ranking the "right" pages of a site. In order to get the most of competitive assessments, you should be monitoring top performers for a long time. Obviously when looking at others you can't have all of the above data, although tools such as the SpyFu Recon report and from more robust competitive intelligence such as Hitwise do help to do case studies of competitors within a more condensed time frame. Additionally, monitoring rankings and getting a "feel" for improved performance happens when you are closely following a … [Read more...] about Overstock.com Organic Search Rankings on the Rise
Press releases for Google Universal Search Some mainstream news sites syndicate press releases from well-known press release sites. In spite of top ranking pages having hundreds of thousands of inbound links, Google has chosen to rank some of these press releases above topical authority sites for core category related keywords. These rankings typically only last a few days, but if you time that ranking against a large seasonal search demand, you are going to get a bunch of targeted traffic. If you find a mainstream media site that archives your press release indefinitely, you can link to your press release on their site to help send the page link juice in hopes of helping the page rank for a longer period of time. You pay anywhere from $100 to $1000 to distribute your press release, and if the mainstream media picks up your message, you stand a good chance of leeching off the authority of a trusted site to rank quickly. Video content for Google Universal Search If you upload a video to … [Read more...] about How To (Kind Of) Buy A #1 Organic Search Ranking On Google
Imagine this nightmare scenario: you’re on the verge of launching your newly redesigned website, and you’re already anticipating new leads and returning customers. You’ve spent countless hours working through every last detail before even considering unveiling your new creation to the world. The big day arrives, and you give the green light to launch. Suddenly, you realize you forgot to plan for one crucial element: the SEO best practices that you had so carefully incorporated into your old website. Unfortunately, this is not just a nightmare that can be forgotten once you’ve had your morning coffee, but something I’ve seen happen to countless small businesses over my 10 years as the owner of an SEO and online marketing agency. Your redesigned website was meant to give your business a new lease on life, but instead, you’ve destroyed your organic search rankings and traffic overnight. When you change your site without thoroughly thinking through the … [Read more...] about Help! I just launched a new website and my search rankings tanked!
Just like email, social media is a communication medium and therefore cannot improve organic search rankings, but why is the SEO industry abuzz with social? A recent article here on SEW correctly discussed the effectiveness of harnessing social media but the article suggested, using Moz’s 2015 search ranking factors report, that we should use correlational reports. However… Correlations are flawed There is a correlation that most of the population wakes up when it’s daylight, this does not mean we cause the sun to rise. Yes there is a correlation but this is not cause and effect. The same applies to social media and organic ranking. Writing awesome, popular, tweets about ‘dresses’ for example, will not allow your site to rank any higher for ‘dresses’. Neither will retweets on Twitter or Facebook Likes help you to rank. Actual, non-correlated, social media and SEO elements Google+ If a searcher is logged on to their Google+ account, Google … [Read more...] about Exploring the correlation between social media and search rankings