I know this is obvious for most of you but while Google Ads (AdWords) has a way to exclude your site for coming up in the search results for specific keywords, Google organic search does not. You cannot tell Google, please do not rank my site when people type in keyword X or Y. … [Read more...] about Google Organic Search Doesn’t Have A Negative Keywords Feature
Google organic search ranking
In order to get the most of competitive assessments, you should be monitoring top performers for a long time. Obviously when looking at others you can't have all of the above data, although tools such as the SpyFu Recon report and from more robust competitive intelligence such as Hitwise do help to do case studies of competitors within a more condensed time frame. Additionally, monitoring rankings and getting a "feel" for improved performance happens when you are closely following a certain vertical or set of keywords. … [Read more...] about Overstock.com Organic Search Rankings on the Rise
How do you capture this traffic? Many webmasters will add additional content to their site through blogs or additional pages to try to capture particular keyword rankings in organic search. The most simplified ways of attracting this traffic to your site is optimizing your onsite meta titles, headlines and page content. Making sure that each keyword you are looking to target has a natural place for a Search engine to crawl to find that content on your site is essential. Since many sites have been online now for decades it may take more than just on-site content changes to improve on your search rankings and you will need to acquire off-site links as well to improve your sites chances of appearing high in search rankings and thus increasing your site traffic. … [Read more...] about Increasing your Site Traffic: Organic Search
The ‘stickier’ your website and the more people like to return to it, the better. It also helps if you have put thought into user intent in navigation and internal search Well thought-out, high quality content continues to be a winner with Google’s algorithms When it comes to publishing, targeting a specific niche – rather than trying to spread your coverage over too wide a ground – will also help you rank in search For reference sites, Google’s Quick Answers and featured snippets can be a real blow. But for the rest of us, they can be a huge boost in visibility if you know how to cater to them properly. … [Read more...] about What can we learn from the winners and losers of organic search in 2016?