Google has published a new blog post in which they recommend to add structured data to your website. Structured data can make your website stand out on Google’s search result pages. What is structured data? Structured data enables you to provide information about your web pages and their content. Google recommends schema.org vocabulary in JSON-LD format. For example, web pages with structured data for recipes can look like this in Google’s search results: Google does not guarantee that your structured data will show up in search results, even if your page is marked up correctly. Using structured data enables a feature to be present, it does not guarantee that it will be present. Why you should add structured data to your web pages According to Google, rich results help users to better understand how your pages are relevant to their searches, so they translate into success for websites. Structured data helps Google’s systems understand your content more accurately, … [Read more...] about Google: enriching search results through structured data
Google organic search results
I know this is obvious for most of you but while Google Ads (AdWords) has a way to exclude your site for coming up in the search results for specific keywords, Google organic search does not. You cannot tell Google, please do not rank my site when people type in keyword X or Y.John Mueller from Google confirmed this obvious statement on Twitter saying "No - just focus on what you really want to be seen as being relevant for." You can use negative keywords in Google Ads but not in organic search.Forum discussion at Twitter. … [Read more...] about Google Organic Search Doesn’t Have A Negative Keywords Feature
While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, … [Read more...] about 9 SEO tips for better Google Image search results
For more than a year, Google has been testing a program called Hotel Price Ads that shows ads for hotel searches inside of Google Maps. It looks like those ads are headed to Google’s main search results soon. A Search Engine Land reader has tipped us to three new types of hotel price ads, all of which are showing up outside of Google Maps on local searches done on Google.com. Hotel Price Ads: Three New Google.com Formats Here’s a screenshot showing the hotel price ads on a local 7-pack for the query “hotels orlando”: In this example, five of the seven hotel listings have the hotel price ads attached. Just like the test inside Google Maps, clicking the price shows a dropdown with prices from advertisers that are participating in the program by giving Google their pricing information. Two other examples in Google.com search results: first, hotel price ads in the Google Places results, and then a screenshot of the ads on a local inbox result for a single hotel. … [Read more...] about Hotel Price Ads In Google.com Search Results
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!