While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined. According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook. Graphic courtesy of Moz. The above chart doesn’t present a complete picture of search, as it doesn’t include search on other media such as voice search, … [Read more...] about 9 SEO tips for better Google Image search results
Google organic search results
I know this is obvious for most of you but while Google Ads (AdWords) has a way to exclude your site for coming up in the search results for specific keywords, Google organic search does not. You cannot tell Google, please do not rank my site when people type in keyword X or Y.John Mueller from Google confirmed this obvious statement on Twitter saying "No - just focus on what you really want to be seen as being relevant for." You can use negative keywords in Google Ads but not in organic search.Forum discussion at Twitter. … [Read more...] about Google Organic Search Doesn’t Have A Negative Keywords Feature
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL, Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Then in August, Google announced that AMP support will be rolled out across the entire organic search results page. In a blog post, Google previewed exactly how this new layout will look. In fact, if you’re currently on a mobile you can just click on the following link for a live demonstration: AMP Demo And it totally works. Here’s my mobile search for ‘finding dory review’. Check out the middle result from The Guardian… As you can see from the above, … [Read more...] about Google AMP is coming to organic search results – Update!
If we assume, as the joke goes, that the best place to hide a dead body is on page two of Google’s search results, we’ve set the basis that Google has a lot of click data to play around with on page one but much less after that point. And all CTR studies (that I’m aware of) show the overwhelming majority of clicks on organic listings landing on positions 1-10 (or 1-11). If we track enough keyword search terms we can begin to build a picture of where traffic is likely to arrive at by applying a CTR model such as the one above. However, taking CTR out of the equation for a second and focusing just on the keyword rankings (I can already hear an angry mob assembling at the suggestion) we can see how those rankings fluctuate over time – which will obviously affect our organic traffic. Where those fluctuations seem to occur has some interesting implications with what drives those rankings in the first place: most fluctuations occur after page three. Most of the … [Read more...] about Click-through rate (CTR) might beat PageRank for Google’s top search results
For more than a year, Google has been testing a program called Hotel Price Ads that shows ads for hotel searches inside of Google Maps. It looks like those ads are headed to Google’s main search results soon. A Search Engine Land reader has tipped us to three new types of hotel price ads, all of which are showing up outside of Google Maps on local searches done on Google.com. Hotel Price Ads: Three New Google.com Formats Here’s a screenshot showing the hotel price ads on a local 7-pack for the query “hotels orlando”: In this example, five of the seven hotel listings have the hotel price ads attached. Just like the test inside Google Maps, clicking the price shows a dropdown with prices from advertisers that are participating in the program by giving Google their pricing information. Two other examples in Google.com search results: first, hotel price ads in the Google Places results, and then a screenshot of the ads on a local inbox result for a single hotel. … [Read more...] about Hotel Price Ads In Google.com Search Results