Google has provided an inside look into how it approaches SEO for its own properties.Sean O’Keefe from Google says staying on top of the latest updates is no different for Google’s internal teams than it is for other site owners.Google owns 7,000 websites that are managed by hundreds of product and marketing teams.Sites owned by Google receive the same treatment in search results as any other site, O’Keefe says.Google’s teams also have to follow the same webmaster guidelines as other sites that are indexed in search results.Every day, over 200 changes are made to Google’s websites, which could all possibly impact SEO.“That’s why we’ve put in place a cohesive website SEO strategy that we can rely on no matter what fresh changes are introduced — and that anyone else with a website can learn from.”Google has revealed three key details about its own SEO strategy that could potentially help other site owners.Focus on Small … [Read more...] about Google Explains its Own Company’s Approach to SEO
Google owned companies
If you own or work with a search engine optimization company, or even if you're just hoping to better your search engine placement, then you are probably aware of the recent acquisition frenzy that took hold among the major search engines. Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium. The companies purchased are all intended to help widen the advertising range of each of the engines in question, and to take advantage of increasingly sophisticated behavioral-based ad-serving technologies that the acquired companies owned. What many people failed to realize was that when Google purchased DoubleClick, it now was also the owner of a very large search engine optimization company called Performics, which is a wholly owned subsidiary of DoubleClick. This fact is of course raising some eyebrows in the industry. Google has … [Read more...] about A Slippery Slope: Google Owns a Search Engine Optimization Company
“Our traffic is going down,” said a client in a recent email. Attached to the email was a chart showing this year’s traffic compared to last year’s traffic. Yep, traffic had indeed gone down. The reason for the downward trend was easy to diagnose: we had created a Filtered View in Google Analytics, which excluded traffic coming from the people within the client’s company who accessed the website daily. More important, we had excluded referral spam. The referral spam had become so bad, it had outpaced organic search and was skewing data in the worst way. I explained to the client that due to the filters, comparing this year’s traffic to the previous year was exactly like comparing apples to oranges — and that traffic was actually doing quite well (as were his inquiries, which he did acknowledge were on the rise). Why creating filters in Google Analytics is important Over a five-day period in late November to early December, we noticed a huge … [Read more...] about 3 steps to creating accurate Google Analytics reports
It’s a bad privacy day for Google, with Privacy International first accusing the company of having the worst privacy performance of any internet service company in a study it has just released and then accusing Google of conducting a smear campaign against it. But if you actually read the report, Privacy International itself comes off bad for putting out a haphazard condemnation of Google. Let’s do the smear campaign accusation first. An Open Letter to Google from the group says that Google is talking to journalists and implying that Privacy International favors Microsoft: Two European journalists have independently told us that Google representatives have contacted them with the claim that “Privacy International has a conflict of interest regarding Microsoft”. I presume this was motivated because Microsoft scored an overall better result than Google in the rankings…. According to our sources, your representative or representatives made particular … [Read more...] about Google Bad On Privacy? Maybe It’s Privacy International’s Report That Sucks
How might Google be broken up into various companies? The story below explores the idea, in the guise of a chapter from a fictional book about how a Google break-up might have come about and the results from it. It explores the idea of a Search Engine Reform Act that breaks-up the company, as well as a Search Commerce Commission that oversees the search space. The Birth Of The Baby Googles Previous chapters have covered how the growth of Google and fears of how it was reshaping the communication landscape led to the application of existing anti-trust laws along with new ones to force a Google breakup in 2010. This chapter looks at the immediate aftermath: the “Baby Googles” or “Googlets” thatwere formed in the name of greater competition and consumer choice. Google (Search Products) The Google brand name remained with the company’s first product, search. Virtually all search-related products were kept part of Google, including enterprise search. Google … [Read more...] about What Would A Google Antitrust Breakup Look Like?