Medium is a pretty popular online publishing platform where you can write and publish on the Medium domain and property. But when you publish there, you don't get the traffic to your own web site or get any direct benefit in terms of links and offsite signals to your site - Medium gets all of that. Of course, Medium has a large large network and you may be able to get more eyeballs on your story if you publish there over publishing on your small blog. … [Read more...] about Google Gary Illyes: Why Do You Publish On Medium Over Your Own Site?
Google owned sites
Clearly, Google isn't a fan of guest blogging for links - they have penalized many guest blog networks and have targeted similar link networks. So don't risk it. If you do a guest blog post, do it without the intent of a link and don't do it in masses. … [Read more...] about Google: Don’t Guest Blog For Links, Use Your Own Site
We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable. … [Read more...] about “Spreading Santorum” Drops At Google; New Site Keeps Anal Sex Definition At Number One
In regards to original content, sometimes we'll do a an original news story piece that that one of our or editors or writers have developed. And another site will actually cover our news piece and they will source us as the you know originator of the news. And if you take a look at it in Google News or maybe in the search rankings they will actually rank higher for that story then we will and were the originators of that content. So that that was kind of a bit surprising that you would feel like the originators of that content should be the ones you know at least ranking high higher in the search engine rankings or Google News. And I know that's kind of kind of a bit of a problem for some sites but it looks like if you have a you know more links or a higher ranking in Google it seems that those sites will outrank you for your own original content even though they source you as being the originator of the content. I'd like to hear what you have to feedback on that. John said that he … [Read more...] about Google: Other Sites Outranking You For Your Content While Sourcing You
Download This Week’s Episode of Marketing Nerds In this week’s episode of Marketing Nerds, Content Marketing Institute found, Joe Pulizzi, joins features editor Danielle Antosz to talk about CMI’s recent B2B Technology Content Marketing benchmark report. They also discussed how to create engaging content, why it’s important to track content marketing ROI, and the challenges of content marketing. … [Read more...] about SEJ Wrap-Up: 3 Google Updates You Should Know