4) Domain Name in Anchor Text Now a days link builders and content marketing experts are using domain name in their anchor text more and more. Earlier there is around 7% of links contained domain name in anchor text. But now, the percentage has been increased to 10% after the Google latest algorithm update. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
Google page rank
Gary was asked about it on Twitter and said, "yes, it's still important." I think the question came up because of the Fred update and what is appears to target. But Fred is more than just ads, in fact, not all sites hit by Fred had ads in the "bad spots." … [Read more...] about Google: Page Layout Algorithm/Penalty Is Still Important
Image credit to ShutterstockThere has been some confusion around page speed recently, espesially around the new Speed Update coming in July. In short, the new one in July, will for the first time, introduce a separate page speed score of some sorts for mobile. Before Google only looked at desktop page speed. Now, Google will look at both desktop and mobile. … [Read more...] about Google Page Speed Uses Desktop Or Mobile Based On Searcher
As for the general impact, there were a lot of controversies online, even from professionals speaking in front of the Google quality team. The main questions in the discussion were: What will be the impact of Google speed update and will it affect every website, or just really slow ones? In the end, affected websites were the ones we expected to drop, but websites with small issues and average loading times were not affected by update, so I would say it was just as we expected it to be. If you do not count user experience as your main KPI, then it’s not only the speed update can cause problems; it can be even a small tweak from Google’s SERP improvements and a tiny algorithm update. … [Read more...] about From Speed Update to Lighthouse Insights: Expert Voices on Google Page Speed Optimization
A week ago we reported on chatters and signals of a Google search ranking algorithm update. That died down a bit shortly after we wrote about it but over the past couple days I am seeing chatter and signals of another Google update. I don't think this is a super massive update but it might be specifically targeting niches or just a test or something. It is hard to say at this point. … [Read more...] about Google Search Ranking Algorithm Update & Fluctuations Continue