Amongst the winning domains, there are clear gains for encyclopedias and dictionaries. Google increased the presence of these domains in its SERPs in 2017, so that 9% of the winning domains belong to this industry. Large increases in SEO Visibility were experienced by domains like dictionary.com, britannica.com and thesaurus.com. When we look at the losers, we see that many of them come from the category search/portal – domains like msn.com. Another group that is well-represented amongst the losers is music/lyrics – e.g. azlyrics.com or metrolyrics.com. Several social media websites are also found in the loser list. In fact, the top 3 losers were all social media websites: reddit.com, tumblr.com and pinterest.com. Analysis: 2017 Search Trends Google Updates, mobile-first index, content quality and ads. Here is a quick summary of the most important search trends of 2017, and an analysis of their impact on SEO Visibility. … [Read more...] about The Story of 2017: Google Winners & Losers
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Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. … [Read more...] about This Week in Search: 5 Moves by Google!
The site belongs to the ProSieben Sat1 family (a large German private channel group), and it co-operates with its sister sites, myVideo and AMPYA, whose music videos are integrated alongside the lyrics. In addition, a complete artist playlist opens immediately. On its own, this measure increases the time on page hugely (buzz word: User signals). There is unique content on the site (for example, current news), surveys & quizzes for user interaction, text translations and user accounts. There are numerous comments each landing page I have clicked, showing strong user interaction. … [Read more...] about The Rising and Falling Stars in Google US –
Complicating matters further in considering paid, Google recently reconfigured the search engine results page (SERP), eliminating the right rail of ads that coexisted in the same vertical space as organic. The change will effectively increase the cost of each paid ad since the competition for space on the first page will be smaller (imagine taking three of four chairs away in a game of musical chairs). … [Read more...] about Google Doesn’t Want You to Read This
Provide good context: Make sure that your visual content is relevant to the topic of the page. We suggest that you display images only where they add original value to the page. We particularly discourage pages where neither the images or the text are original content. Optimize placement: Whenever possible, place images near relevant text. When it makes sense, consider placing the most important image near the top of the page. Don’t embed important text inside images: Avoid embedding text in images, especially important text elements like page headings and menu items, because not all users can access them (and page translation tools won't work on images). To ensure maximum accessibility of your content, keep text in HTML, provide alt text for images. Create informative and high quality sites: Good content on your webpage is just as important as visual content for Google Images - it provides context and makes the result more actionable. Page content may be used to … [Read more...] about Google Updates Image Search Guidelines For SEOs & Publishers