Google has introduced a number of notable changes over the past few weeks. Among them are the availability of Duplex for public testing in select regions, the phasing out of Google+, and a possible new algorithm update that seems to have affected search rankings. In this news digest, we cover the stream of important Google announcements affecting search users, businesses, and the SEO and advertising community. So let's check out the latest developments. Also, tune in to our Search Marketing Scoop podcast, where Ross Tavendale, the Managing Director at Type A Media, and Garrett Moon, the CEO and Co-Founder at CoSchedule, are discussing all of these developments in greater depth. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Pay Your Respects to Google + At the beginning of the year, Google's Project Strobe began reviewing third-party developer access to Google account and Android … [Read more...] about Google News Digest: Duplex’s Public Testing, Goodbye Google+, and New Search Algo Update?
Google pixel 2 issues
By Amanda Schroeder / April 27, 2018 Analytics Google Analytics Google Analytics and Google Tag Manager Debugging Tools. One we didn’t cover in that post is what we often refer to as the “source of truth” when it comes to identifying whether or not your Google Analytics tracking code is doing its job: your browser’s Network tab. Why the Network tab? Well, we call it the “source of truth” for a reason – the Network tab is the only tool with 100% accuracy. It’s the only tool that shows you (1) the exact form of the request that was sent to Google, and (2) the exact response – which we will learn how to interpret in this post. While other tools are certainly helpful to get a quick sense of what’s working and what’s not, it’s great to have options when it comes to testing an analytics implementation – and the Network tab is one of our go-to tools for feeling confident in our setup as it tells us EXACTLY what … [Read more...] about Validating Google Analytics Hits with the Network Tab
As we covered earlier, US Representative Joe Barton sent Google a letter with 24 questions relating to privacy — along with a week to answer them. I was annoyed that some seemed basic and already answered in a way that one of his interns could easily uncover. But Google’s now replied to the letter with a 19-page response with answers. You’ll find the responses in this PDF file. It’s the weekend, so I’m off and leaving a deeper analysis until Monday. Google is providing the PDF file to media outlets that asked for it. I think we’re the first to have done so. Below, the contents of the letter in HTML format: 1. Please describe Google’s retention policy with respect to the following data. Include in your response a description of the type of data retained (for example, URL, Internet Protocol [IP] address, date, time of connectivity); the length of time the data is retained; where the data is retained; who has access to the retained data; and how … [Read more...] about Google Responds To Rep. Joe Barton’s 24 Privacy Questions
Disclaimer: Every situation is unique. This outline of the elements of a content and onsite SEO audit discusses the common first points I look at with unpenalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you will need to research or methods to employ. Last month, I started my three-part series on conducting an SEO audit on your website. The purpose of auditing your site regularly is to ensure that you’re not only protecting yourself against penalties or technical oversights, but that you’re taking full advantage of the content you’re providing (from an organic SEO standpoint in this context) and that you’re “forcing” yourself to keep updated on shifts in users and terms as well as changes in the overall algorithms. As mentioned, this audit is divided into three parts of which this is part two. Part three will be available in four short weeks. … [Read more...] about The definitive SEO audit part 2 of 3: Content and on-site
The Search Console (or Google Webmaster Tools as it used to be known) is a completely free and indispensably useful service offered by Google to all webmasters. Although you certainly don’t have to be signed up to Search Console in order to be crawled and indexed by Google, it can definitely help with optimising your site and its content for search. Search Console is where you can monitor your site’s performance, identify issues, submit content for crawling, remove content you don’t want indexed, view the search queries that brought visitors to your site, monitor backlinks… there’s lots of good stuff here. Perhaps most importantly though, Search Console is where Google will communicate with you should anything go wrong (crawling errors, manual penalties, increase in 404 pages, malware detected, etc.) If you don’t have a Search Console account, then you should get one now. You may find that you won’t actually need some of the other fancier, … [Read more...] about Google Search Console: a complete overview