Bob and Brady set out on the same business adventure. They both succeeded and in the shortest possible time had built mega brands. It happened, however, that Bob’s business crashed because some information was stolen from his database by hackers. Brady never knew the actual reason why Bob’s business crashed and never made an effort to find out. In no time, hackers got to him and also sent him parking. Too bad right? You sure do not want to be a Brady. Hence, you are reading this blog post to find out how you can keep your mobile app alive on Google Play Store and not get kicked out of business like 700,000 bad Android apps were. In 2017, we took down more than 700,000 apps that violated the Google Play policies, 70% more than the apps taken down in 2016. Not only did we remove more bad apps, we were able to identify and action against them earlier. In fact, 99% of apps with abusive contents were identified and rejected before anyone could install them. — … [Read more...] about 6 Ways Keep Your App Alive on Google Play Store in 2018
Google play developer policy
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also raises an important question for SEO companies: do we have a role to play in combating harmful content online? And how should we go about navigating Google’s new policies if so? Google’s new harmful content guidelines Google made the decision to change its policies for a number of reasons, one of the biggest being the early 2017 Youtube controversy. In an effort to guard against “explicit” content with its restricted mode, the company mistakenly targeted multiple LGBTQ+ creators. In its original response to the issue, YouTube said the mode was only applied to LGBTQ+ issues that also … [Read more...] about What will Google’s expanded policy on harmful content mean for SEO companies?
Dan Nolan, an app developer, is concerned that Google Play giving email addresses of app purchasers to developers is a privacy blunder. As an app developer myself, I could not disagree more! How Developers Sell In Google Play Vs. iTunes The way the Google Play market works and has worked since it launched on October 23, 2008 is as follows. A developer who charges for their apps has to set up a Google Wallet account. The Google Wallet account makes the developer the merchant on record in the Google Play store. When someone buys your app from the Google Play store, that transaction, along with the customer’s information is sent to the Google Wallet console of the developer. Apple’s iTunes Store works completely differently. The merchant on record for iOS apps is not the developer, it is Apple. App developers within the Apple App Store never see their customer data, they never charge customer credit cards, and they are not able to refund customers who are unhappy with … [Read more...] about Why Im Glad Google Play Gives Developers Customer Data
Last week there was a report that “four out of five FTC commissioners” favored going forward with an antitrust case against Google. The Reuters article in which the claim appeared mentions but doesn’t emphasize the litany of “vertical search” complaints against Google raised by competitors. Those “Google favors its own results” claims have been at the center of the European antitrust inquiry and, perhaps until now, at the heart of any potential US case against Google. Yet the article seems to suggest that the FTC is looking elsewhere for Google liability — or vulnerability. Reuters writes, “the FTC commissioners have given weight to other complaints that Google refuses to share data that would allow advertisers and developers to create software to compare the value they get on Google to advertising spending on Microsoft’s Bing or Yahoo.” There’s also mention of “Google’s handling of valuable … [Read more...] about FTC Playing Antitrust Poker With Google And Looking For A Way To Save Face
As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether the Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no question that those within Google itself are disturbed by what’s being raised. But the desire is to find solutions that are generally defensible, are rooted in policy and can be implemented through algorithms as much as possible. In a statement Google gave me after our meeting, it said: The goal of search is to provide the most relevant and useful results for our users. Clearly, we don’t always get it right, but we continually work to improve our … [Read more...] about Google studying ways to deal with offensive search suggestions & results