Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below. As you can see, we have a bunch of things to talk about here. But before we even move on, don’t miss out on our weekly Search Marketing Scoop podcast on YouTube Live. Andy Drinkwater, a prominent SEO consultant, and AJ Wilcox, B2Linked Founder, are this week’s experts who are discussing all the latest Google news and what is behind each headline. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android Now when you've heard some expert opinion on the latest biggest news, dive into the full story. GOOGLE SEARCH NEWS Testing a New Explore Feature on SERP … [Read more...] about Google News Digest: New SERP Formats, Audio Ads, and Revamped Google Trends
Google play music update
share tweet share pin it e-mail share In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light on the return of the Phantom. It didn’t take long for members of the industry to start putting together their own research and explanations. Digital marketing veteran, Glenn Gabe, conducted extensive research on the update, naming it the “Phantom Update II”, based on a similar development he had seen in May 2013 (exactly 2 years ago). Co-founder of HubPages, Paul Edmondson, wrote about how his website allegedly* lost 22% of traffic because of this update. Eventually, Barry Schwartz of Search Engine Land received an official confirmation from … [Read more...] about Return of the Phantom: Google’s Phantom II Update
Google Glass Will Expand Its Features Into Music from the New York Times reports that today, Google will be bringing back this feature in a big way. The NY Times wrote: On Tuesday, Google will unveil a set of features for Glass to search for songs, scan through saved playlists and listen to music in high fidelity. This can all be done while a user is wearing the lensless frames, which respond to vocal commands and have a small computer and transparent projection screen above the right eye. Google Glass posted a teaser on Google+ of what is to come. Google said: In the next few weeks, we’ll roll out a new voice command (“Okay Glass, listen to”) so you can access your tracks from +Google Play Music, including the millions of songs on All Access. We’re also introducing stereo earbuds designed specifically for Glass. They’re lightweight and uniquely engineered to deliver crisp, full-range audio while still letting you hear your surroundings. You can also rock … [Read more...] about Google Glass To Add Music Search & Listen Features After Dropping It In XE11
On the first full day that we had a Google Home in our house, we interacted with it 473 times over the course of the day. Four hundred of those were my two-year-old asking it to play “Cherry Bomb” by The Runaways, followed by his mother or me interrupting with, “Hey Google! Stop!” (Look, I love that song, too, but enough is enough, you know?) The point is, watching the way that my family interacts with the device, and how often they interact with it, I’m more inclined to believe the forecast that sales of Amazon Echo and Google Home type devices will go from 1.8 million this year to 15.1 million in 2020. Have you seen this demo video from Google I/O?: It really can do all of those things, like turn on your lights and help you plan your day. There are many times where it gets stumped and says “Sorry, I’m not sure how to help with that,” but not nearly as many as Amazon Echo, as you can see in Danny Sullivan’s review. For the most … [Read more...] about SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco. Looking back at the past 17(!?) years, Pichai discussed Google’s evolution to the live audience of 7,000. As technology gets more sophisticated, he sees artificial intelligence (AI) playing a huge role in the company’s next 17 years. “Leveraging our state-of-the-art capabilities in machine learning and AI, we truly want to take the next step in being more assistive to our user. Today, we are announcing the Google Assistant,” said Pichai, one of the only people in the world who’s allowed to use the “L” word on Search Engine Watch. “We think of it as building each user their own individual Google.” Right now, 20% of Google searches are queried by voice. Google Assistant is the next step in that, combining voice search with the rest of Google’s AI capabilities. For example, if … [Read more...] about Artificial intelligence the star of Google I/O