They’ve created a platform that’s more suitable for companies who can afford to brand, yet Google often markets itself as a sort of online classified-style ad service. There’s the disconnect. Businesses believe they’re able to pay for leads in a cost-efficient manner. In reality, it’s become a very expensive way to generate leads. So, while it’s not Google’s fault that the platform has become what it is, it’s also not fair to say that this is a platform that’s suitable for inexperienced small businesses and entrepreneurs – because it’s not. … [Read more...] about Does Google Discriminate Against Some Businesses?
What is a Rich Snippet Again? Before I jump into the plugin options, let’s quickly review exactly what a rich snippet is so you can decided if you actually need to do this for your site. Many webmasters find out having Scheme.org markup can boost their SEO, but if you’re just adding rich snippet data for the sake of SEO and not really providing any value to the SERPS, then you’e really just wasting your time. … [Read more...] about Schema.org Rich Snippet Plugins for WordPress Users
Change History Within Google Analytics and Google AdWords, you can pull a report that details all changes made on the account within a specified time period. This is useful when working within the platform, but it doesn’t really help you track what you did and when if the change was made outside of Analytics or AdWords. I recommend using this as you populate your annotations to make notes on when a new AdGroup was started, or when you implemented a new goal. … [Read more...] about How To Analyze The Impact Of Your Marketing Activities In Google Analytics
If you are questioning the data you’re getting out of Google Analytics; if your e-commerce reporting doesn’t match your sales; if you really thought there’d be more downloads of your whitepaper on the fonts used in movie credits; then you can use these tools to find out if Google Analytics is broken or if the error lies somewhere else. … [Read more...] about 5 Simple Ways To Debug Your Google Analytics Installation
SGplus is the new name of extension formerly known as ‘Start Google+ plugin (changed per request of Google) for Chrome, Firefox (currently seems to be down) and Safari. This extension allows users to make Google+ their one stop social site by integrating Twitter and Facebook into Google+. However this does not give social sites other than Google+ any additional functionality, it only enhances Google+. … [Read more...] about How To Post Your Google+ Feed To Facebook And Twitter