Google conspiracy theories aren’t new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, it’s hard to ignore the fact that some businesses, no matter how “white hat” their methods, can never seem to gain traction in the SERPs. If you’re having trouble getting the traffic you want, it might just be conspiracy fact. A Small Business Problem: The Adwords Platform Isn’t Very Friendly One of the first nuggets of marketing advice you’re given, as a small business owner, is to market online using Google Adwords. It’s supposed to be a relatively predictable, and affordable, method for generating new leads. But, that train left the station years ago. Google Adwords is expensive, and it’s mostly where large corporations (or super-savvy and experienced marketers) play around with ad … [Read more...] about Does Google Discriminate Against Some Businesses?
If you have been paying attention the last few years, you’ve no doubt noticed the increased usage of “rich snippets” while browsing search results. These snippets appear for a variety of searches and use microdata to display things information such as ratings, dates and times, images, and other relevant information to help create a richer search experience for users. Back in 2011 Google, Microsoft, Yahoo, and Yandex launched Schema.org to help webmasters understand this microdata vocabulary, but for many it can still be a little confusing. If you’re a heavy WordPress user, you know whenever you need to implement new changes across a number of installations your best bet is look for a plugin to help ease the pain (especially if you’re not a developer). Luckily, the WordPress community has stepped up to the plate and provided several options for us to manage these markups! Like most WordPress plugin options, the community has built both free and paid … [Read more...] about Schema.org Rich Snippet Plugins for WordPress Users
What typically happens is that a company will devise a plan to improve their online marketing and will implement various changes as a result — but then, nobody remembers to measure the impact of these changes or otherwise conduct any sort of followup down the road. Email marketing pieces, AdWords changes, even new landing pages are added to a marketing campaign; yet the “when,” “how” and “who” are lost in the ether. Below are some steps you can take to help you remember your activities, analyze their impact, and create a journal of your marketing efforts that will benefit you and even your successor for years to come. Annotations First, the obvious: Google Analytics Annotations. I use these frequently to note things I changed on a website or within an AdWords account, as well as mark the dates of off-site (or even offline) marketing efforts that might impact traffic and conversions. Some of the things I advise all clients to note with … [Read more...] about How To Analyze The Impact Of Your Marketing Activities In Google Analytics
As you might guess, we QA a lot of Google Analytics installs. It is often a maddening task that makes you want to “gaq.” However, there are some nice tools that go a long way toward making life easier. If you are questioning the data you’re getting out of Google Analytics; if your e-commerce reporting doesn’t match your sales; if you really thought there’d be more downloads of your whitepaper on the fonts used in movie credits; then you can use these tools to find out if Google Analytics is broken or if the error lies somewhere else. This is how we do it. Things That Go Wrong Typos Sometimes we just get things wrong. The Google Analytics developers site references some of the most Common Tracking Code Errors. Fancy Quotes We do a lot of our data collection in Microsoft Word. This means the IT departments of our clients are cutting and pasting our code from Word. If you know what I’m about to say, you’ll have an evil grin on your face. In its … [Read more...] about 5 Simple Ways To Debug Your Google Analytics Installation
One of the questions that we see a great deal of on our Search Engine Land Facebook Page and LinkedIn Group is “How can we get our Google+ feed to post in Facebook and Twitter?” The correct answer to that question is that no official way exists to have the networks play nice. However, with the use of extensions & add-ons, this feat can be accomplished. There are two main solutions that work the best for solving this problem. One solution, PublishSync, allows for the simple sharing of content between the main social networks. The other solution, SGPlus, enhances your Google+ experience, but doesn’t affect your other networks. Below is a breakdown of each. Cross-Posting With Google+ And Other Networks If you are looking for a solution that allows for posting Google+ messages on Facebook or Facebook messages on Google+, this extension is for you. Publish Sync is an extension for Chrome that ties in: Google+ Facebook Twitter LinkedIn MySpace Digg Plurk Sina These … [Read more...] about How To Post Your Google+ Feed To Facebook And Twitter