Update (2008-4-13) – It’s nice when an old post gets pointed to because of recent changes and developments. The official Google Webmaster Central Blog has a new post co-written by Jayant Madhavan and Alon Halevy about technology that they’ve “recently been experimenting with,” in Crawling through HTML forms. It looks like the promise of Transformic’s technology is living on at Google. Anand Rajaraman, a friend and co-author and former intern to Alon Halevy, provides more details about this development from Google in his Datawocky post, The story behind Google’s crawler upgrade. Google Operating System adds some additional thoughts in Google Starts to Index the Invisible Web… ***** Reading a Washington Post article, Google Goes to Market, I noticed a company name in a list of Google acquisitions made that I didn’t recognize, and hadn’t included in my list of Google Acquisitions. The company is Transformic, Inc., which ran … [Read more...] about Google’s Quiet Acquisition of Transformic, Inc.
Google ppt online
Joshua Hardwick Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). Founder @ The SEO Project.Article stats Twitter Facebook ShareQuick links For anyone that’s been doing SEO for a while, Google advanced search operators—i.e., special commands that make regular ol’ searches seem laughably basic in comparison—are nothing new.Here’s a Google search operator you may be familiar with.the “site:” operator restricts results to only those from a specified site.It’s easy to remember most search operators. They’re short commands that stick in the mind.But knowing how to use them effectively is an altogether different story.Most SEOs know the basics, but few have truly mastered them.In this post, I’ll share 15 actionable tips to help you master search operators for SEO, which are:Find indexation errorsFind non-secure pages (non-https)Find duplicate … [Read more...] about Google Search Operators: The Complete List (42 Advanced Operators)
These days, you can’t go anywhere without hearing about multivariate testingso I thought I’d walk through a landing page test. Along the way, I’llprovide testing pointers and leave you with several testing considerations.I’ll highlight the importance of multivariate testing and show it can yield significant improvements inpay per click (PPC)accounts. This case study centers on NXPowerLite, which sells compression softwarefor PPT, Excel, and Word documents. While too many details areinvolved in multivariate testing to cover them all, the following information shouldprovide a good basis for your own testing. Multivariate Testing – Pre-Testing Considerations Consider the following before starting a multivariate test: Overall page qualityInitiate tests with quality content pages to yield more significantresults. Consider all aspects of a landing page, including images, page layout,and copy for quality. In terms of NXPowerLite, the oldlanding page … [Read more...] about Getting Multivariate Landing Page Testing Straight!