Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed for mobile. Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems?Aug 24, 2017 by Michelle Robbins Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing to apps via Share Sheet. Google local question-and-answer feature now live in search for all mobile browsersAug 24, 2017 by Barry Schwartz The feature initially was available only on Android devices. The secret formula for determining a marketing budgetAug 24, 2017 by Digital Marketing Depot Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? … [Read more...] about SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Google prediction api
For years Google Maps were the standard for publishers and developers wanting to integrate maps into their sites. Google Maps were part of the original “mashup.” Google’s early API, consumer popularity and easy (read: free) licensing terms fueled rapid adoption of Google Maps by third party publishers and developers. But last November Google announced that it would be charging its heaviest maps users starting January 1, 2012 for map views/impressions over 25,000 per day. Each additional 1,000 page loads would cost $4. Google estimated that roughly 4,000 customers would be affected. Shortly thereafter there were several relatively unnoticed defections, citing potential costs of several hundred thousand dollars at the high end. But Google Maps defectors may become more numerous following Foursquare’s abandonment of the platform this week in favor of OpenStreetMap. The LBS company offered its rationale in a blog post: Starting today, we’re embracing the … [Read more...] about Foursquare Breaks Up With Google Maps, Is It The Beginning Of A Trend?
Google now has its own version of the Yahoo “peanut butter” manifesto, where Google staff software engineer Steve Yegge wrote a “family intervention” memo about Google’s failure to build accessible platforms, leaving it vulnerable to the likes of Facebook. There are some harsh words about Google+, but the memo is broader than that. It offers an intriguing look inside Google, including being a place where engineers, as least, can send such strong declarations around the company without fear of retribution. Accidental Release Yegge didn’t intend for his post to be public. That was an accident, as he explains here. It was meant to be shared internally, and given that it does a call out to people like Larry Page and Sergey Brin, it was apparently intended for wide distribution within Google. As best I can tell, he addressed it to everyone in Google (there must be an internal Google+ circle that allows this). Yegge since deleted his post, saying: I … [Read more...] about The “Google Doesn’t Get Platforms” Family Intervention Memo
For many of us, analyzing our AdWords data starts with downloading a massive .CSV file into Excel and running various calculations and building charts. After that, we turn into fortune tellers, trying to read the analytical tea leaves of our data and predict what changes to make. That analysis is time consuming, difficult, and biased by our personal experiences and emotions. Machine learning can help us fix that. Today, we are going to use the Google Prediction API and AdWords Scripts to predict the future. Asking For A Prediction With the Google Prediction API, you no longer need a dedicated team of PhDs to build and maintain an analytical model for your pay-per-click (PPC) data. All you need to do is format and push your data in, then ask it for a prediction. The more data you can provide, the more accurate that prediction should be. The world of machine learning seems a little daunting at first, but I’m going to give you a crash course to help you get started quickly. … [Read more...] about Machine Learning With AdWords Scripts And Google Prediction API
Google released their much-delayed Knowledge Graph Search API on December 16, 2015, which was announced in a post on Google Plus by Freebase. (They did so after retiring Freebase, to support users of the Freebase API.) The Knowledge Graph Search API allows users to query Google’s Knowledge Graph database to obtain information on the entities contained therein. According to Google, some typical use cases include: • Getting a ranked list of the most notable entities that match certain criteria. • Predictively completing entities in a search box. • Annotating/organizing content using the Knowledge Graph entities. An illustrated guide is provided below to enable anyone to access this API so its query capabilities can be leveraged and utilized without the need for any programming language skills. The only prerequisite is that you must have a Google account. The Knowledge Graph Search API: Getting Started The Knowledge Graph Search API can be found within … [Read more...] about A Layman’s Visual Guide To Google’s Knowledge Graph Search API