I recently participated in the creation of a book about SEO named Critical Thinking for the Discerning SEO, where Sheldon Campbell, also known as Doc Sheldon, asked 31 internet marketers a series of questions about internet work focusing upon how critical thinking plays a role in what they do. One of the questions that Doc asked was: If you could mandate just one change to the dynamics of search ranking, what would that change be? In my answer, I described how Google might make search results more interactive by allowing searchers to decide which algorithm they might use to search with, describing different search modes that a searcher could use when they were looking for results that might be relevant to them. I mentioned how a reference librarian mode might help me find informational results, a village expert mode might let me see answers from my friends or people who have some expertise in a subject, a buying agent may make it easier to find reviews for products, and a tour guide … [Read more...] about How Google Might Introduce Job, Recipe, and Other Search Modes into Web Search Results
Google real estate jobs
The real estate industry has a bad rap in the upper levels of search marketing. We deplore the SEM agencies that sell ineffective and/or shady tactics to the real estate industry. We criticize the agents and brokers who are victimized by their own ignorance or indifference. I’ve called real estate SEO a “joke,” and it’s hard to argue the point when you see real estate professionals paying good money for bad SEO. But it’s a mistake to paint all real estate professionals with such broad strokes. There’s a new wave of real estate agents and agencies that are adopting the latest online (and offline) marketing techniques to sell themselves to local home buyers and sellers. Blogging and social media marketing are the new tools of the trade for creative real estate agents. This month’s small business marketing success story is one of those agents. Meet Teresa Boardman, a real estate agent and broker in St. Paul, Minnesota. Her success at using the … [Read more...] about Teresa Boardman, Real Estate Agent
Discussing/insulting newspaper business models is all the rage these days. Danny Sullivan has had some choice words for the whole “let’s give Google the noindex finger” thing and a few weeks ago Chris Silver Smith offered some SEO advice for local newspapers. Given how on-trend the subject is I thought it might be useful to offer some complementary advice to Chris’ recommendations. Certainly all newspaper sites should be figuring out how to rank well for news searches and Chris covers how to do this pretty well. The problem is that ranking for news searches is probably not the best business model (the CPMs for holiday traffic accident queries are probably not that great after all) and if that’s your main online marketing strategy then you are falling into the same trap that got your industry where it was in the first place. I have provided SEO help to some of the largest newspapers in the country. A big problem I typically see (and not just with … [Read more...] about Don’t Give Google The NoIndex Finger
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?
A trial of Google Home Services (GHS) ads on mobile is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform and an insight into how it might look when it happens. Google has been running a trial of Google Home Services (GHS) ads on mobile. GHS results have been spotted – revealed below – in mobile searches for tradesmen in San Francisco and Sacramento, during October. The subsequent disappearance of the ads come November show this was just a trial. But it is the clearest sign yet that Google intends to roll the GHS beta program out to the mobile platform. Plus, if this format is a good indication of the real thing, the format will look very different on mobile to what we are currently seeing on desktop. Experts privy to Google’s plans have been sworn to secrecy, so we can only speculate on when (not “if”) Google will finally roll out the GHS beta to mobile search and what format it will take. But this does look … [Read more...] about Google Home Services ads come to mobile search (then disappear again)