Yesterday we reported how Google released the Google Indexing API specifically for job posting URLs but if you look closely at the wording, the API can be expanded well beyond just job posting URLs. I asked John Mueller of Google about the possibility of Google expanding the Indexing API beyond just job posting URLs and he said "I don't know." Well, we'd expect that kind of answer from him.So I dug deeper and he said "I don't know how how far we we can take that." But the wording of the API pages makes it sound like it will be expanded to other areas and I know Google, espesially John Mueller, hates to preannounce things. He said "Yeah, I mean it's it's something where we we need to see how how it works out first." So maybe we will see this used in other areas but for not, I guess they want to see how it works with just job posting URLs.John also said this is a brand new API and has nothing to do with the real time indexing API from a couple years ago or other APIs.Here is the … [Read more...] about Google On Expanding The Google Indexing API
Google reports api
For many of us, analyzing our AdWords data starts with downloading a massive .CSV file into Excel and running various calculations and building charts. After that, we turn into fortune tellers, trying to read the analytical tea leaves of our data and predict what changes to make. That analysis is time consuming, difficult, and biased by our personal experiences and emotions. Machine learning can help us fix that. Today, we are going to use the Google Prediction API and AdWords Scripts to predict the future. Asking For A Prediction With the Google Prediction API, you no longer need a dedicated team of PhDs to build and maintain an analytical model for your pay-per-click (PPC) data. All you need to do is format and push your data in, then ask it for a prediction. The more data you can provide, the more accurate that prediction should be. The world of machine learning seems a little daunting at first, but I’m going to give you a crash course to help you get started quickly. … [Read more...] about Machine Learning With AdWords Scripts And Google Prediction API
Every two weeks, we bring you our news digest that covers a detailed list of the latest updates and developments from Google. Keeping abreast of these new developments is important as they are going to impact you as an advertiser, a website owner, a marketer, an SEO professional, or a regular user of Google's products. In this round of updates, we have outlined all the important updates from February, from Google’s latest move to fight disinformation to its rollout of new features in display campaigns to the launch of Google docs API and .dev domains. Don’t forget to tune in to our Marketing Scoop podcast, where our guests JD Prater, the Evangelist at Quora, and Joe Martinez, the Director of Client Strategy at Clix Marketing, discuss the latest Google updates and developments in more detail. Meanwhile, let’s jump right into the summary. GOOGLE SEARCH NEWS Google Fighting Disinformation Google released a white paper at the Munich Security … [Read more...] about Google News Digest: New Features in Google Ads, Google Docs API, .dev Domain and More
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s assume you’ve been ordered to conjure up a granular content performance report for site which has none of the necessary tracking in place. If your initial reaction was to shed a tear and brace yourself for the enormous and monotonous task ahead, fear no more! Today we are going to look at how parts of this process can be automated. The crux of the problem is that most changes in Google Analytics do not take effect retroactively. If we were to enable a content grouping, for example, or implement a new custom dimension, we won’t magically get access to historic data. If the datapoint we’re interested in isn’t being tracked, then nothing is sent to GA and there’s not much we can do to plug that gap. This is why measurement planning and data collection are such critical parts of … [Read more...] about No data? No problem! Retroactive content analysis in Google Analytics
In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search. These are: Restaurants in [US city] – Google My Business (GMB) results. Hotels in [US city] – GMB results. [US city] –Knowledge Graph (KG) results. Movies in [US city] – KG results. Tradesmen (or similar) in [San Francisco area] – Home Services results. Some or all (unclear) of the tradesmen pay to be included in this scheme. This will be covered in detail in a subsequent column. While these are likely to come to a Google near you, most are not yet seen, or not seen in their entirety outside the US (or parts of the US). So for the sake of this column we … [Read more...] about Where is Google heading with mobile local search?