Google rich snippets testing tool
More and more, Google has been showing pictures of article authors next to search results. But what began ostensibly as simple adoption of industry standard Web markup seems to have become an exercise in promoting the Google+ social network. In June 2011 Google began to pilot a way for content authors to associate a photo and an author byline to the display of their articles in Google search results. Google extended the pilot to Google News searches in November 2011. The addition of author information in search results continues Google’s support of microformat html markup to enrich a search result, a concept originally pioneered by Yahoo as enhanced results, called rich snippets by Google and known by Bing as Tiles. Rich snippets offer websites the chance to stand out from the crowd in search results, enticing more clicks in the process. Authorship markup is particular visible due to the presence of an author’s photo – humans are wired to gaze at photos of people. … [Read more...] about Google Authorship Rich Snippets – Is Google Promoting Authors Or Google+?
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to get started with it, you are definitely not alone. I’ve been writing about this topic since August of 2011, and have worked to get this process up and running on three separate blog sites (Search Engine Land, Internet Marketing Ninjas, and The SEO Ace– all coincidently, sites that publish my content!). I’ve learned a few things along the way, right and wrong, but I’ve gotten it properly set up and now my goofy mug usually graces the Google search engine results pages (SERPs) when you search for content I’ve written. More importantly, the content I’ve written on SEO has established me as a known author on that topic. … [Read more...] about The Definitive Guide To Google Authorship Markup
There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to the good-old-days when all you had to do was update your META tags… until this was abused so much that Google stopped using them. Although Google doesn’t currently use structured markup data for ranking purposes, there are several benefits from an SEO standpoint. By adding content in structured search verticals, this helps the search engine data feeds match the content on the page and return optimal results in the SERPs. In addition, when the appearance of your listing is clear to the user, it stands out, and this in turn, should help improve response rate. According to Yoast, some sites see a 20% to 30% uplift in rankings, when using rich snippets because more people click on … [Read more...] about Top Ways B2B Marketers Can Best Utilize Rich Snippets
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up that can be used to provide semantic meaning to content on web pages. The microdata types currently supported are documented at schema.og. You can also take a look at the announcements from each search engine on their blogs: It appears as though the three search engines will be using this meta data solely to enhance the search results display for now, much like is already done with Google’s rich snippets and was done with Yahoo’s SearchMonkey. This makes sense for Yahoo, as they control only the user experience of their search results now that the indexing and ranking of their search results now come from Bing. But Google and … [Read more...] about Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data