When you enter any query on Google, it returns a list of results with Title and a little description of every web page which it thinks is relevant to the query. This combination of text which helps a user to have an idea of the web page is known as snippet. Rich snippet means, now the normal snippet is enhanced by including images, reviews, ratings etc from the web page to be displayed in a new format in the search results. Example of a Rich snippet An example of a rich snippet is shown below:- Google Rich Snippets What to include in your web page? In order to enable Google to display rich snippets for your website, you must add the following features in your site:- Reviews (For shopping sites) People (For displaying author information on web pages) Products (For shopping sites) Businesses and organizations (For individual businesses or organizations) Recipes (For recipe and food websites) Events (Would display Event date,time,place in the search results) Music (Would … [Read more...] about Rich Snippets in Google
Google rich snippets testing tool
More and more, Google has been showing pictures of article authors next to search results. But what began ostensibly as simple adoption of industry standard Web markup seems to have become an exercise in promoting the Google+ social network. In June 2011 Google began to pilot a way for content authors to associate a photo and an author byline to the display of their articles in Google search results. Google extended the pilot to Google News searches in November 2011. The addition of author information in search results continues Google’s support of microformat html markup to enrich a search result, a concept originally pioneered by Yahoo as enhanced results, called rich snippets by Google and known by Bing as Tiles. Rich snippets offer websites the chance to stand out from the crowd in search results, enticing more clicks in the process. Authorship markup is particular visible due to the presence of an author’s photo – humans are wired to gaze at photos of people. … [Read more...] about Google Authorship Rich Snippets – Is Google Promoting Authors Or Google+?
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved. A lot. Many times over, in fact. If you’ve heard about Google authorship markup, but have been confused as to how to get started with it, you are definitely not alone. I’ve been writing about this topic since August of 2011, and have worked to get this process up and running on three separate blog sites (Search Engine Land, Internet Marketing Ninjas, and The SEO Ace– all coincidently, sites that publish my content!). I’ve learned a few things along the way, right and wrong, but I’ve gotten it properly set up and now my goofy mug usually graces the Google search engine results pages (SERPs) when you search for content I’ve written. More importantly, the content I’ve written on SEO has established me as a known author on that topic. … [Read more...] about The Definitive Guide To Google Authorship Markup
There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to the good-old-days when all you had to do was update your META tags… until this was abused so much that Google stopped using them. Although Google doesn’t currently use structured markup data for ranking purposes, there are several benefits from an SEO standpoint. By adding content in structured search verticals, this helps the search engine data feeds match the content on the page and return optimal results in the SERPs. In addition, when the appearance of your listing is clear to the user, it stands out, and this in turn, should help improve response rate. According to Yoast, some sites see a 20% to 30% uplift in rankings, when using rich snippets because more people click on … [Read more...] about Top Ways B2B Marketers Can Best Utilize Rich Snippets