Domain Cluster SEO Visibility Current Diff in % 2dplay.com games 8781 -12610 -58,95 lifed.com business 11783 -15678 -57,09 dressupjunior.com games 7965 -8719 -52,26 reeds.com business 4000 -2430 -37,79 dailydot.com blog/community 13783 -8059 -36,90 dressupgamesite.com games 30248 -17616 -36,80 movie2k.to blog/community 53685 -28446 -34,63 ets.org business /edu 28496 -14575 -33,84 psychicguild.com business 32019 -16361 -33,82 tvrage.com blog/community 40808 -20269 -33,19 concerthotels.com blog/community 19503 -8715 -30,88 cheapoair.com price comparison 59613 -23950 -28,66 salvationarmy.org blog/community 5504 -2577 -31,89 myplayyard.com games 39099 -14747 -27,39 dish.com business 59561 -22172 -27,13 forlocations.com blog/community 84020 -30646 -26,73 1channel.ch business 48854 -16778 -25,56 kporno.com porn 77194 -56086 -42,08 4tube.com porn 56000 -36604 -39,53 extremetube.com porn 28222 -15850 -35,96 bangyoulater.com porn 24547 -13147 -34,88 … [Read more...] about Google’s Penguin Update 2.0: Loser analysis –
And the winner is… excellent content Our analysis of 2017’s best performer shows that investing in high-quality content that perfectly serves the user intent is a great way to be rewarded with top search engine rankings. One highly noteworthy development this year: about.com is history. The internet pioneer of yesteryear, with its archetypal content farm, has been on the downward spiral for several years now. The domain often had many texts on the same topic with a similar format: max. 300 words, not very useful, optimized for a highly specific (long-tail) keyword phrase. … [Read more...] about The Story of 2017: Google Winners & Losers
8th December 2017 - 8 minutes read Google James Wolman - Data ScientistTargeting the right audience is key to meeting your business and marketing objectives. Thorough audience research and analysis will help you both market to existing customers and reach new ones. Herein lies the value of using ‘custom audience’ lists on Google analytics, where you can either use preconfigured audiences or develop your own from scratch, discovered through analytical investigation. This is where data & analytics come together with paid search specialists to change the world. … [Read more...] about Advanced targeting using custom audience lists in Google Analytics
And voila — it did. According to Google, retailers on average saw an increase in total conversions at a lower cost, compared to running Shopping ads alone. Over six months, Target Express baskets for guest shoppers increased by 20%. Ulta Beauty saw a whopping 35% increase in average order value (AOV) since 2016. … [Read more...] about Attention Online Retailers: Google Launches Pay-Per-Sale Shopping Actions
79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million attempting to get users to install unwanted software Other common violations include scraping, duplicating, and copying content from other websites. 320,000 ad publishers were removed from Google’s ad network last year, and Google banned 90,000 websites and 700,000 mobile apps from being able to display Google ads. Google introduced 28 new advertiser policies last year, as well as 20 new publisher policies, and it is likely these changes added to the massive number of bad ads. … [Read more...] about This Week in Search: 5 Moves by Google!