Question more practical for auto advertisers... How has or will machine learning improve Google search as it relates to our industry?Search is a great example of a situation where you have some (could not hear) input and design elements and the relationship between those two things is not too super obvious. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Google search advertising
Structured Data as Human-Verified Training Data for Google’s Algorithm Another example of how Google is increasingly trying to operate independently from webmasters is the rel-authorship markup. To my mind, this markup had only one purpose for Google: the identification of patterns that are used for particular types of entities. The information and mark-ups were created or populated by people (primarily SEOs and webmasters) and were therefore verified training data that Google could feed into their Machine Learning algorithms to create model groups for authors according to these patterns. … [Read more...] about Machine Learning’s Role in Google Search
Sure. Obviously, this is a new development for us. We're excited to be announcing the partnership today. It is still subject to the regulatory review and we won't be implementing the partnership with Google until after that. And as part of this process, we're going to be investing in understanding how to balance the marketplace of our search queries in terms of how to provide the best results as well as the best monetization, and so we see some opportunities in terms of providing coverage of more ads on more queries. We also see some opportunities in different international regions to just achieve a different blending. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Just two weeks after announcing a limited launch of a new paid search advertising product, Ask Jeeves has expanded the program and made it available to any interested advertiser. Dubbed the Ask Jeeves Sponsored Listings program, the new auction-style system was designed to allow advertisers of all sizes to purchase and manage campaigns on the Ask Jeeves network of sites. The ads will appear above the current Google AdWords listings, though many within the industry expect that they will fully replace AdWords before Ask Jeeves' contract with Google expires in 2007. … [Read more...] about Ask Jeeves Launches New Paid Search Advertising Program to the Public
If you have the right tech to automate the process, you can build this structure for accounts with tens of thousands of products. Adding the same products to different priority-level campaigns within the account further enhances your control, enabling you to match level of intent to the most suitable product. … [Read more...] about Why Google Shopping Is the Best Place for Retail Search Advertising