So when search was invented, like when Google was invented many years ago, they wrote heuristics that had figure out what the relationship between a search and the best page for that search was. And those heuristics worked pretty well and continue to work pretty well. … [Read more...] about Google Brain Canada: Google Search Uses Click Data For Rankings?
Google search advertising
Conclusion: Machine Learning Steps towards Semantic Understanding Google wanted to introduce semantic search with the Knowledge Graph and the Hummingbird algorithm. Today, however, it is clear that the goal of a semantic understanding has long failed to develop due to a lack of scalability. Given the enormous volume of search queries and documents, the semantic classification of information, documents and search queries is only practical in combination with Machine Learning systems. Otherwise the sacrifices in performance are too great. Also, this has been made possible thanks to the energetic help of SEOs and Webmasters, who tag information manually themselves. The ability to make predictions regarding what a user would like when they enter a previously unknown search term in the search bar is only possible through Machine Learning. share tweet share pin it e-mail share … [Read more...] about Machine Learning’s Role in Google Search
And I would also say we're very confident in our Yahoo! Gemini platform for search. And when we look at mobile we actually, as you know, have a different view in terms of what mobile search should be over time and what the best possible ways to monetize that are and really provide value to advertisers. And so for us the Yahoo! Gemini platform is really where we want to invest particularly on mobile in new formats, new ideas, and so I think you should expect to see a lot of our mobile traffic move to Yahoo! Gemini and for us to basically develop a technology that does a good job competitively balancing both the Bing and Google opportunities in terms of monetization. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Just two weeks after announcing a limited launch of a new paid search advertising product, Ask Jeeves has expanded the program and made it available to any interested advertiser. Dubbed the Ask Jeeves Sponsored Listings program, the new auction-style system was designed to allow advertisers of all sizes to purchase and manage campaigns on the Ask Jeeves network of sites. The ads will appear above the current Google AdWords listings, though many within the industry expect that they will fully replace AdWords before Ask Jeeves' contract with Google expires in 2007. … [Read more...] about Ask Jeeves Launches New Paid Search Advertising Program to the Public
There will come a time when search engines are less vital to the consumer journey, maybe even irrelevant. Those times are not here yet, so let’s get on with improving the way we manage search campaigns, and be ready – always – to adapt to change when it actually happens. … [Read more...] about Why Google Shopping Is the Best Place for Retail Search Advertising