It is always worth submitting your feed to Google Shopping and any other major CSEs or niche search engines. Make sure you have excellent data quality; if not, you may be suspended. Make sure your site maps are readable and of good quality. Use semantic markup on your pages where possible, and ensure on-page content, on-page markup and the data you submit in your feed all match. Make sure you frequently update your product feed (at least once a day or more). Keep your eyes open for novel vertical search engines and recommendation systems (typically semantic in nature). They may just get you that unexpected lift. Last, but not least, here’s an unexpected takeaway from e-Bay: keep your images crystal clear, with an unfussy background! … [Read more...] about For Google Shopping & More, Vertical Search Works!
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The images also don’t all seem to be from media outlets. However, it can still be difficult to tell if images are coming directly from those tweeting them. I usually try to hunt back to the originating Twitter account and see if there’s a location being associated with someone’s tweets or other clues, such as if they’ve tweeted additional photos, to better tell. … [Read more...] about An Illustrated Guide To Searching For Shared, Tweeted & “Realtime” Images
It may still have a long way to go as far as indexing, but the institute hopes to fully expand the engine’s biomedical research library by the end of 2017. By putting AI at the service of the scientific community, Semantic Scholar ensures that only the best and most relevant studies are used. This will, in turn, lead to higher quality and more advanced research — a concept that stands to benefit everyone. … [Read more...] about Semantic Scholar, A New AI Search Engine, Is Changing the Way Neuroscientists Do Their Research
I spoke with Mike on Friday, and he said that one of the surprising takeaways from his ongoing research is that Google also appeared to be using different factors to determine results in the top three local results that appear on Google.com (“OneBox“) and the rankings of results that appear in Google Maps. … [Read more...] about ‘Reverse Engineering’ Google Local Results
While the Keyword Planner is the best free keyword research tool available, there are some other free alternatives: Wordpot offers a free keyword generator, although its index was last updated in 2011. SEO Book’s Keyword Tool is also free, and a little more robust; it generates suggested daily search volumes and price estimates from Google AdWords. No matter what tool you use, generating and incorporating keywords into your brand’s content marketing is crucial to distributing your content to relevant users. … [Read more...] about SEO 101: Google Keyword Planner, A Content Marketer’s Secret Weapon