In my opinion, website usability is similar to search engine optimization: the perceived definition. Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Saying that you know SEO without understanding searcher goals and behaviors is like saying that you understand math without knowing how to add. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO professionals? Search engine optimization has fundamenal building blocks. So does usability. Website usability professionals typically measure: Let’s look at each of these items individually and how they pertain to the field of search engine optimization. Effectiveness Contrary to what many search engine marketers believe, website usability is not about ones’ personal opinion. Usability is about achieving objectives … [Read more...] about Website Usability 101 for Search Engine Optimization (SEO) Professionals
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Recently, one of my SEO colleagues contacted me to learn how website usability and SEO are related — more than what you can get from online reading. “I’m all for expanding my knowledge and agree this is the best place to focus,” he said. He asked for some books to read, online courses to take, webinars to attend, and so forth. I gave him a partial list as a solid starting point. When I sent him an upcoming webinar list (with descriptions and agendas) that had me excited, he replied, “I looked at these agendas, and I didn’t see anything related to search engines and SEO.” My heart sunk. Smart man…very smart man…stuck inside of a SEO bubble. As SEO professionals, we have conditioned ourselves to believe that if a document (webpage, image, video, webinar, etc.) contains a keyword phrase, then that keyword phrase must somehow describe the document and/or that document’s content. And vice versa—if a document doesn’t … [Read more...] about Emotional Design and Search Engine Optimization (SEO)
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads. VIDEO: SEO Explained New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics: Search Engine Land worked with Common Craft to produce the video, and they have many more great explainer videos like this in the Common Craft video library, so check that out. More SEO Advice For Beginners Search Engine Land’s Guide To SEO As a companion to the table, Search Engine Land’s Guide … [Read more...] about What Is SEO / Search Engine Optimization?
Usability Strategy and Search Engine Optimization Usability is already a critical component of successful online ventures but with the advent of Google Analytics and the implementation of the Jagger algo update, user-activities and behaviours are going to play an influencing role in search engine rankings. How people act when they visit a website or document is being measured and accounted for, even for sites without Google Analytics tracking codes in the [head] section of the document source-code. Google is concerned with how people find information and what they do when they access a document found in the Google index. Which document in a site they tend to land on, how long users spend on that document and how much, if any, time does a user spend exploring information in a domain, are all pertinent to how Google perceives the relevance of documents listed in the index. As long-term online marketers know, this is where usability comes into the picture. Usability, as defined by Kim … [Read more...] about Usability Strategy and Search Engine Optimization