While marketers should still invest in paid search, the calculus for paid advertising and organic search efforts increasingly is requiring an integrated approach. How you structure that will require a great deal of improvisation as Google steps up the pace of change to its algorithms to streamline the look and feel of the SERP. As the company increasingly chooses a mobile-first strategy, it’s highly likely desktop results will come to resemble the changing look of mobile. … [Read more...] about Google Doesn’t Want You to Read This
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As to your comment on Google and the user experience, I agree that they are hard to beat. But it is more than just their technology, it is their outlook and willingness to share its successes with its community. For example, any of us can obtain a free license to use the Google Map API. In addition, we can use AdSense to publish Google maps with Google AdSense ads at no cost from Google and make money in the process. Recently Google added the powerful GoogleBar to maps (see my blog on the topic—http://blog.telemapics.com/?p=178 ) allowing the users to search the maps for items of interest, such as kilts in Edinburgh, chocolates in Brussels or anything anywhere. The advantages that Google holds are not just from its technology, but are based on its awareness that putting technology in the hands of its users will result in successes that even Google had not imagined. … [Read more...] about Tectonic Shifts Altering The Terrain At Google Maps
As a side note, one issue with any large index is keeping it fresh. Cuil says that they crawl 1 to 1.5 billion pages per day, which means it would take 3 months to refresh everything they’ve currently spidered. However,some important pages are crawled on a weekly basis, they said. That’s good — but Google has pages that can be added in near-real time thanks to its instant layer. … [Read more...] about Cuil Launches — Can This Search Start-Up Really Best Google?
Meanwhile it is increasingly becoming the norm that Google updates take a long time to be completed. This renders a clear differentiation between individual updates and isolating causes of data effects very difficult. This means it is even more important to know when an update has started in order to determine whether your website has been affected or not. This causal relation is important. … [Read more...] about Google Panda Update 4.2: Winners and Losers
The problem is that Google processes three billion searches per day. In 2007, Google said that 20 percent to 25 percent of those queries had never been seen before. In 2013, it brought that number down to 15 percent, which was used again in yesterday’s Bloomberg article and which Google reconfirmed to us. But 15 percent of three billion is still a huge number of queries never entered by any human searcher — 450 million per day. … [Read more...] about All about the Google RankBrain algorithm