The method provides for automated and manual descriptions, boolean selection terms combined with soft terms, and uses term proximity, capitalization, phraseology and other information in establishing a relevance ranking of the collections with respect to the ad hoc query. … [Read more...] about Google’s Universal Search Patent Application & Assigned Patents from Infoseek
Google search patents
Why does it matter? Again, I would start to look back at our last post on the social graph. Sure, this kind of scoring method would be important to be mindful of in spaces such as ecommerce, local and brand/authority building, but if they manage to align it with other algorithmic elements such as the social graph, it could play a large roll in your search visibility on a personalized scale as well. … [Read more...] about Sentiment and Google; more than a feeling –
The ideal way of making sense of how Google may have changed around the way that they are making search query refinements is to compare the claims sections of the older version of the patent (filed on September 22, 2003, and granted on March 10, 2005) and the newer version (granted this past Tuesday). … [Read more...] about Google Search Query Refinements Patent Updated
A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using machine learning, build a model based upon that satisfaction, raising or lowering search results for a query. This kind of reaction might be captured using a camera on a searcher’s phone to see their reaction to a search result, as depicted in the following screenshot from the patent: … [Read more...] about Satisfaction a Future Ranking Signal in Google Search Results?
Postscript 2 From Danny Sullivan: Turns out, trying to reach the old Google Patents site at patents.google.com redirects you to the Google.com homepage but with a filter in place to search only against patents. It also says that in the search box, “search patents,” but I totally missed this. That’s much better than I thought, but I think it’ll still be confusing to some. … [Read more...] about Google Redirects Patent Search, Shuts Down Google Related Toolbar, One Pass & Vaccine Finder