Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon. Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate. In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search. Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – … [Read more...] about What will the future of Google search results pages look like?
Google search results page
We’ve been expecting them — now they’ve arrived: video ads on Google.Google Tests Video Ads on Search Results Pages from the New York Times hasconfirmation from Google that they are out there, though I haven’t seen anyonereporting them live and in the wild yet. It really shouldn’t be that much of a shock for searchers. It seemedinconceivable a few years ago that Google could "ruin" (as some might think) itsclean, fast loading page with graphic units of any type. But withGoogle Universal Searchactively putting video content into regular editorial results — with virtuallyno bad reaction from searchers — video ads seem acceptable. The question is, will video ads make sense in search results? Video in searchresults makes sense if someone is searching for that type of info — say "videoof marriage proposals." But do people want to see videos as ads? Perhaps. I could see someone searching for something like "snowboarding tips"and having a video … [Read more...] about Video Ads Come To Google Search Results
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed? Google may have noticed and pulled them. But what are these /entities URLs? They seem to be a hybrid of map results and search results. Take a look, for instance, at this Bing search for [cable television seattle]. The first few listings (after the ads) are web results, with a map on the right. The link to “cable television” (circled above) is to an /entities page. Scrolling down below the fold are local listings and a link to “see all business listings”, also a … [Read more...] about The Curious Case Of Bing Search Results In Google Search Results
That’s what it looks like if you do a search for “super bowl” on Bing. (You can click the image to see a bigger version if it helps. I’ll be commenting on the numbered items above throughout the article below.) I know, as a longtime SEO consultant, that I’m supposed to hate all of the content on the page and how far down the “10 blue links” have been pushed and how much traffic sports-related websites are probably losing because there’s so much content and so little need to click to another page … but I think this is the single greatest page of search results I’ve ever seen on Bing. Here’s why: Left-Side Content The top of the main search results content block starts with basic game info (#1 on the image above) that, by now, we’d all expect on any search engine. Indeed, Google and Yahoo have very similar boxes. Bing’s answer box goes way beyond Google and Yahoo, though. It’s got a game prediction from … [Read more...] about Search “Super Bowl” & See The Best Search Results Page Bing Has Ever Had
Google will announce today (Update: official announcement) the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to specific listings. You have to be logged in to a Google account so that the changes you make will be saved and shown the next time you run the same search. “This is a way for search to adapt to a more interactive experience,” says Google Product Manager Cedric Dupont. “We ran a bunch of experiments, and the response was overwhelmingly positive from our users. They asked for this feature.” How SearchWiki Works Two light-colored icons next to each listing let you reorder the search results. An up arrow lets you move a result higher on the page; an X will remove the result. After you’ve moved a result higher, a down arrow shows up so you can move it back down the page. … [Read more...] about Google SearchWiki Launches, Lets You Build Your Own Search Results Page