Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon. Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate. In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search. Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – … [Read more...] about What will the future of Google search results pages look like?
Google search results page
For the past few days, some searchers were only able to load a portion of the search results pages. Google said they were working on fixing the issue and as of late last night, Google said they fixed the issue. I do not see any new complaints since last night, so it can be fully fixed.Here is Google telling us it was fixed:Google has said they fixed issues before and did not fully fix it but like I said above, the Google search forums are not showing new complaints about this issue - so I do think this was fully resolved. Forum discussion at Twitter. … [Read more...] about Google Fixed Broken & Half Rendered Search Results Pages
You all know about the "send feedback" link on the footer of the Google search results page. You can go there to submit your two-cents to Google about the quality of those search results. Google has their own internal form for Googlers to use, which likely get prioritized over submissions you or I make. John Mueller of Google said that Googlers submit on average anywhere from 20 to 50 submissions per day in that form. He added that in some cases, if the issue is very visible and embarrassing, Google will do a manual fix for the issue - when possible. Otherwise, they use that feedback to improve the search algorithm in the long run.John said this at the 19:30 mark into the video. He said "internally within Google we have a special form that we can fill out where we say this search result is really bad." Adding that "we get, I don't know, order of 20 to 50 of these submissions every day." Here is the video:Here is the transcript:As an example, internally within Google we have a … [Read more...] about Googlers Submit 20-50 Search Result Complaints Per Day
If you go to your Google search settings and try to change some of those settings, such as the number of results per page, your geographic region and some other settings, it won't work. Google is aware of the issue and is working on a fix, but it is currently not working properly.John Mueller from Google confirmed on Twitter that Google is aware of the issue and working on a fix. He wrote earlier this morning:Thanks! We're aware of the issue and working on a solution.— John ☆.o(≧▽≦)o.☆ (@JohnMu) May 22, 2018 In the past several hours, I received tons of questions about this bug. So in short, Google is working on a fix and for now, just wait it out.Here is a screen shot of the search settings page right now:Forum discussion at Twitter. … [Read more...] about Google Search Settings Page Broken
What you and I are likely to see in Google differs a lot even if we search for the same thing.The results we get depend on our:This makes perfect sense to users who often search Google for places and services nearby.At the same time, this leaves marketers blind to what customers really see in Google in all the different locations their business targets.So, today we’ll dig deeper into localized search results and look into every possible way to search Google from another location – both manually and using tools.Do All SERP Elements Depend on Location?The short answer is “yes.”Even though we often think of local search as something related to “local 3-pack” blocks, the rest of the SERP is also tailored for the searcher’s specific geo-location (especially for queries with an obvious local intent).In different locations, you may see changes in organic listings (the 10 blue links include different local businesses and directories), knowledge panels, … [Read more...] about How You Can See Google Search Results for Different Locations