Danny Sullivan put it well in his Yahoo & Google Together Again In New Search Deal. This month, Yahoo said they reached an agreement with Google to have Yahoo Search powered, in part, by Google search and Google ads. You can read it in their investor report: In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products. Didn't we see signs of this in July? We did, Yahoo confirmed they were testing Google search results over Bing powered search results. In Danny's article, he goes through many of the facts, what ifs and so on. In the transcript of the earnings call, Marissa Mayer added: In addition, today I'm pleased to announce that we have signed a three-year partnership with Google to bolster our search capabilities. … [Read more...] about Yahoo’s New Agreement With Google To Show Google Search Results & Ads
Google search results
Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages. In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information. And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon. Some of Google’s core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate. In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search. Google defines itself as “machine-learning first” in its approach, so we are entering an era of unprecedented – and mildly unpredictable – … [Read more...] about What will the future of Google search results pages look like?
A Google patent application published in early May explains why Google might start showing social answers in Google search results. The basic premise is that some types of questions are best answered by library type results, and others by a village paradigm approach to information retrieval. In a village, people disseminate knowledge socially, with information passed from person to person, and retrieving information involves finding the right person, as opposed to the right document. Here’s how a social answer to a query might appear in Google’s search results: Will a social Questions & Answers (Q&A) service become part of Google’s push towards the use social networking to help people find answers to their questions? I’ve seen speculation that such a Q&A service might become part of the newly launched Google +, and that this service might be based upon Aardvark, which Google purchased in February, 2010. If you missed out on the acquisition of … [Read more...] about Google As a Social Search Engine: Aardvark Answers & Circle Posts in Google Search Results?
Over the weekend, Bill Hartzer noticed that some Google searches returned Bing search results. As of last night, Google search results are once again Bing-free. What happened? Taking a closer look, the Bing search results weren’t www.bing.com/search URLs, which are correctly blocked by Bing’s robots.txt file. They were coming from www.bing.com/entities/search. This pattern is not blocked, which is how the related URLs ended up indexed by Google. As for why those URLs are no longer indexed? Google may have noticed and pulled them. But what are these /entities URLs? They seem to be a hybrid of map results and search results. Take a look, for instance, at this Bing search for [cable television seattle]. The first few listings (after the ads) are web results, with a map on the right. The link to “cable television” (circled above) is to an /entities page. Scrolling down below the fold are local listings and a link to “see all business listings”, also a … [Read more...] about The Curious Case Of Bing Search Results In Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries. As search results have become increasingly localized, this significantly limits consumers’ ability to see results for any other location than their own. Whether you’re a search pro who needs to see clients’ search results as returned within different localities or a normal consumer who wants to see results localized to your next travel destination, the removal of this search tool significantly limits the ability to see the SERP world beyond your own city or country. Today’s post will provide ways to show localized search results despite Google’s removal of the search tool. What Does Google Say? As Google told Search Engine Land, the company maintains that the location search filter “was getting very little usage,” so they removed it. Could it be they removed the search tool but retained the ability via an … [Read more...] about How To Localize Google Search Results