I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery of electricity, and the creation of all-you-can-eat buffets. One of the biggest indicators of its dominance is that — like Kleenex, Band-Aids, and Scotch Tape — the Google brand name is used interchangeably with its category. Don’t believe me? Just Google it. Google Search recently released a timeline of its history. Some of these milestones are features that many people use every day, and you might have assumed that these features have always been around. However, for those of us that were learning to crawl, walk, and run the Web along with Google, these enhancements were groundbreaking functionality that truly made using the Internet much more powerful than ever before. … [Read more...] about The Top 7 Milestones Of Google Search
Google search story
Move over, Google search algorithm hand-crafted by hard-working Google engineers. RankBrain has moved in, a machine-learning artificial intelligence that Google’s been using to process a “very large fraction” of search results per day. It’s not really a complete replacement of the Google search algorithm, also known as Hummingbird, however. The algorithm is the system that processes what people search for and combs through billions of pages to rank the ones believed to be best first. RankBrain: New Way To Interpret Queries? RankBrain, instead, seems to be about one part of that algorithm, interpreting what someone searches for and understanding how to submit that request in various ways. For example, someone might search for “Barack.” In the past, Google and other search engines might find pages with only that exact word. But over the past few years — and especially since Hummingbird launched in 2013 — Google’s gotten better at … [Read more...] about The Artificial Intelligence That’s Now Processing Google Search Results
Google’s Senior Vice President of Search, Amit Singhal, who has been instrumental in shaping Google Search across desktop, mobile and other search appliances, has announced today that he is leaving the company after 15 years of service. His last day will be February 26, 2016, and his next journey will involve philanthropy. “I am eager to see what kind of impact I can make philanthropically,” he said, “and of course, to spend more time with my family — especially with my wife who I miss spending time with given our incredibly busy lives, and our son who will go to college soon, leaving an empty nest behind.” Amit said “search is stronger than ever, and will only get better in the hands of an outstanding set of senior leaders who are already running the show day-to-day.” John Giannandrea, who has led lots of artificial intelligence efforts such as RankBrain, will be stepping into Singhal’s role. Giannandrea has been with Google for … [Read more...] about Amit Singhal, The Head Of Google Search, To Leave The Company For Philanthropic Purposes
Sure it was only three years ago (almost to the day), but my how the landscape has changed. In 2013, to get to the top of Google it was merely a manner of doing some killer keyword research, ensuring your site had a good and clear structure and making sure you had a ton of high authority backlinks coming your way. And although these are all still very relevant SEO tips today, we also now have to contend with these brand new factors too… Disclaimer: there are hundreds of things you need to do to improve search visibility, this is a list concentrating on the more recent developments. 10 SEO tips to get to the top of Google 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and … [Read more...] about 10 SEO tips to get your website to the top of Google search
The Google Search Network gives advertisers the ability to gain additional AdWords traffic and conversions from users across the web, as Google delivers ads on partner websites in much the same way it does on Google.com. To target users searching on these partner sites, advertisers need only check a box in campaign settings to “include search partners.” However, AdWords advertisers have long pined for a bid modifier to adjust bids for Google’s search partners, as the value of this traffic is often very different from that of clicks that come from users searching on Google.com. At the very least, it would be helpful if Google would allow advertisers to exclude specific search partners (as Bing Ads does). While calls for additional functionality haven’t yielded results just yet, it hasn’t kept us from analyzing how these search partners are performing relative to Google.com. We’ve dissected the numbers to understand how performance looks for brand … [Read more...] about Google Search Partner Network: Friend Or Foe?