Are Backlinks Still Relevant for SEO? The term SEO is in the internet from so long. From the time it came into existence both search and content marketers believed that Search Engines use different kind of backlinks differently for ranking their websites. As the years has passed, Google has released many algorithm changes which has affected the rankings of websites differently. But, now in the 2017, are Link Building still relevant for SEO? In this article, I am going to explain things in detailed manner. So what kind of backlinks are important now? According to search metrics annual study, Quality content is more important for ranking high in Google. But what about backlinks? If the content is really good, then a lot of websites will automatically link to your quality content. Equally, Link Building and backlinks also plays an important role in ranking a website. For this reason, a lot of content marketers and SEO professionals crave to get more backlinks to their website. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as an SEO service. Since day one, Google and its fellow search engines promoted consistent quality while criticizing trickeries. What changed is Google can police bad behavior more effectively and broadly than ever before. Google got teeth. Google Gets Vocal In the past, Google shied away from notifying domains about their black hat webspam via Webmaster Tools. This changed in April when the search engine expanded the types of messages and warnings it sends. Penguin Google introduced Penguin on April 24th. Penguin penalizes websites that exhibit signs of artificial external links. This is what Penguin looks like in analytics. When it comes to recovery, Google seems adamant that websites must make a thorough effort to remove all artificial and low quality links no matter … [Read more...] about Important & Critical Shifts In Google SEO
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits of being active there, but there are two recently published guides that go a long way to helping explain what Google is doing and how search marketers (and their clients) can take advantage. On the Conversation Marketing blog, Ian Lurie yesterday published a lengthy article called Google Plus Box Ranking Factors Report. In it, he investigates (with help from a few dozen industry peers) how Google+ profiles show up in the Related People and Pages from Google+ search results of Google’s “Search Plus Your World” feature. Here are some of the takeaways: Fresh content matters: Google+ profiles with no posts within the last … [Read more...] about Two Google+ SEO Guides You Should Read
The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical.The answer is that "consistent" doesn't mean "identical." With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine.Personally, I like to use a more explanatory but shorter headline with my stories here and a more keyword based title so that people who are looking for help with this topic can find it in Google. But often, the titles here and H1s here are consistent, maybe not exactly identical.For example, the title on this post is: Google SEO: Should Titles & H1 Tags Be Identical?The H1 is:Google SEO: Should Titles & H1 Tags Be Exactly The Same? Consistent but not identical. The main thing is for you to test and see what works for your site and … [Read more...] about Google SEO: Should Titles & H1 Tags Be Exactly The Same?
In yet another SEO Snippets video John Mueller of Google addresses another basic SEO question, around how you end your URLs, what extension you use.The question was "will removing that HTML from our URLs help my site?" The answer is no, it doesn't matter either way.John said:URLs are important for search engines like Google. Do they care which endings your URLs use though? The answer is no.But if you change URLs, that can matter. John said:Google uses URLs to identify pieces of content. Whether your URLs end with .html, .php, .asp or just have words in them, doesn't really matter to Google. All of these URLs can show up in search in the same way. That's it. If you need to change your URLs, for example if you move to a new content management system that doesn't allow you to use .html URLs at all, keep in mind that this change would be a restructuring of your website. You would need to redirect the old URLs to the new ones. This kind of change can take quite a bit of time to be … [Read more...] about Google SEO Snippets Video: URL Endings Or Extensions Don’t Matter