Are Backlinks Still Relevant for SEO? The term SEO is in the internet from so long. From the time it came into existence both search and content marketers believed that Search Engines use different kind of backlinks differently for ranking their websites. As the years has passed, Google has released many algorithm changes which has affected the rankings of websites differently. But, now in the 2017, are Link Building still relevant for SEO? In this article, I am going to explain things in detailed manner. So what kind of backlinks are important now? According to search metrics annual study, Quality content is more important for ranking high in Google. But what about backlinks? If the content is really good, then a lot of websites will automatically link to your quality content. Equally, Link Building and backlinks also plays an important role in ranking a website. For this reason, a lot of content marketers and SEO professionals crave to get more backlinks to their website. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. Now a Google Webmaster Help thread has people asking if the title and the H1 (header) tags need to be exactly the same or identical.The answer is that "consistent" doesn't mean "identical." With Google News, you probably want to keep them almost exactly the same. But with normal Google web search, having them close is fine.Personally, I like to use a more explanatory but shorter headline with my stories here and a more keyword based title so that people who are looking for help with this topic can find it in Google. But often, the titles here and H1s here are consistent, maybe not exactly identical.For example, the title on this post is: Google SEO: Should Titles & H1 Tags Be Identical?The H1 is:Google SEO: Should Titles & H1 Tags Be Exactly The Same? Consistent but not identical. The main thing is for you to test and see what works for your site and … [Read more...] about Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits of being active there, but there are two recently published guides that go a long way to helping explain what Google is doing and how search marketers (and their clients) can take advantage. On the Conversation Marketing blog, Ian Lurie yesterday published a lengthy article called Google Plus Box Ranking Factors Report. In it, he investigates (with help from a few dozen industry peers) how Google+ profiles show up in the Related People and Pages from Google+ search results of Google’s “Search Plus Your World” feature. Here are some of the takeaways: Fresh content matters: Google+ profiles with no posts within the last … [Read more...] about Two Google+ SEO Guides You Should Read
Reputation & Trust Two words I frequently saw or heard this year were reputation and trust. I am writing about the credibility of a website’s content, design, and external links, not reputation management as an SEO service. Since day one, Google and its fellow search engines promoted consistent quality while criticizing trickeries. What changed is Google can police bad behavior more effectively and broadly than ever before. Google got teeth. Google Gets Vocal In the past, Google shied away from notifying domains about their black hat webspam via Webmaster Tools. This changed in April when the search engine expanded the types of messages and warnings it sends. Penguin Google introduced Penguin on April 24th. Penguin penalizes websites that exhibit signs of artificial external links. This is what Penguin looks like in analytics. When it comes to recovery, Google seems adamant that websites must make a thorough effort to remove all artificial and low quality links no matter … [Read more...] about Important & Critical Shifts In Google SEO
Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, in particular. That’s interesting, because I’ve never known a company — a publisher — so dependent on SEO (outside of actual SEO companies) to go public before. Below, highlights on these aspects. The SEO and Google aspects really get going around page 14 of the filing: Page 14: Google Funds Big Chunk Of Demand Media We have an extensive relationship with Google and a significant portion of our revenue is derived from cost-per-click performance-based advertising provided by Google. For the year ended December 31, 2009 and the six months ended June 30, 2010, we derived approximately 18% and 26%, respectively, of our total revenue from our various advertising arrangements with … [Read more...] about The Google & SEO Aspects