For example, in Google, for the top 20 results, if a website A has increased its backlinks from 530 to 700 in few months, then it shows Google that the website is reliable with quality content and hence, it is getting new links each month. This ranks the website top than the website having fewer new links. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
In addition to looking at how Google+ pages and profiles rank there, Kohn also investigates possible ranking considerations when searching inside Google+ itself, i.e., what factors influence the search results if you type “SEO” into the Google+ search box and want to look for relevant users. Some of the takeaways on that topic are: … [Read more...] about Two Google+ SEO Guides You Should Read
1. Usability - if title and headline are more or less the same, it's easier for users to identify the page they clicked through to from the result pages as the one they found on the search engine because search engine results use the title as main result element, whereas the element immediately visible on the page is the headline, the title there is invisible as long as users don't know exactly where to look for it. It may therefore irritate users if title and headline differ too much.2. Keyword prominence - it's obvious that it makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible, which means there will always be only two or three main keywords any given page will be optimized for. … [Read more...] about Google SEO: Should Titles & H1 Tags Be Exactly The Same?
Google uses URLs to identify pieces of content. Whether your URLs end with .html, .php, .asp or just have words in them, doesn't really matter to Google. All of these URLs can show up in search in the same way. That's it. If you need to change your URLs, for example if you move to a new content management system that doesn't allow you to use .html URLs at all, keep in mind that this change would be a restructuring of your website. You would need to redirect the old URLs to the new ones. This kind of change can take quite a bit of time to be reprocessed. So picking a time when you're not dependent on search is a good idea. And because it can take time we don't recommend doing this kind of change on a wim. When making URL changes pick URLs that you're sure can last a longer period of time. … [Read more...] about Google SEO Snippets Video: URL Endings Or Extensions Don’t Matter