3) Backlinks with Keyword in Anchor Text The trend of using keyword in Anchor text is declining since the Google’s last algorithm update. According to SearchMetrics study, the percentage of people who are using keyword in anchor text was 29% in earlier years and now it has been declined to 26%. … [Read more...] about Why Link Building Still Important for Google SEO Ranking?
What I find especially interesting is that Google created a safety net for some things. If you have legitimate site-wide links, like a blog roll or links to subsidiary companies, Google will not penalize your domain. Also, and I am reading deeply between the lines on this one, it sounds like some things may not trigger an algorithmic penalty, but could be disastrous during a manual review. … [Read more...] about Important & Critical Shifts In Google SEO
The search term must appear in one of these sections of your profile: Introduction, Employment, Education or Places. For example, Danny Sullivan didn’t show up in Google+ searches for “SEO” until he added that keyword into the Introduction section of his Google+ profile. Using the keyword in more than one of those fields helps. The “Occupation” field isn’t used. There’s already a fair amount of spamming of these profile fields happening. … [Read more...] about Two Google+ SEO Guides You Should Read
1. Usability - if title and headline are more or less the same, it's easier for users to identify the page they clicked through to from the result pages as the one they found on the search engine because search engine results use the title as main result element, whereas the element immediately visible on the page is the headline, the title there is invisible as long as users don't know exactly where to look for it. It may therefore irritate users if title and headline differ too much.2. Keyword prominence - it's obvious that it makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible, which means there will always be only two or three main keywords any given page will be optimized for. … [Read more...] about Google SEO: Should Titles & H1 Tags Be Exactly The Same?
Google uses URLs to identify pieces of content. Whether your URLs end with .html, .php, .asp or just have words in them, doesn't really matter to Google. All of these URLs can show up in search in the same way. That's it. If you need to change your URLs, for example if you move to a new content management system that doesn't allow you to use .html URLs at all, keep in mind that this change would be a restructuring of your website. You would need to redirect the old URLs to the new ones. This kind of change can take quite a bit of time to be reprocessed. So picking a time when you're not dependent on search is a good idea. And because it can take time we don't recommend doing this kind of change on a wim. When making URL changes pick URLs that you're sure can last a longer period of time. … [Read more...] about Google SEO Snippets Video: URL Endings Or Extensions Don’t Matter