Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google create more competition. Google then opened up its shopping ad auctions to external Comparison Shopping Services (CSS); and now competes with these external CSSs for positions. Google also introduced an incentive programme, SpendMatch, that rebates online merchants up to 30 percent of their shopping ad budget as cashback, if they book their ads via external CSSs, and not via Google itself. … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
Google shopping experts
Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the field of search their thoughts on the EU’s record 2.42 billion euros fine and the search giant’s response this week. Read on, and then weigh in with your opinion! … [Read more...] about Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? –
Now it’s time to raise your bids. You are now tweaking the campaign that will only show up on highly targeted SKU queries. The majority of people searching for these queries (make sure to exclude “parts” and “used”) are far enough along in the funnel to know exactly what they want. They just need to be convinced to buy from you. … [Read more...] about A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Complete ad domination! In my eyes, if you can dominate this prime advertising space, then you’re winning. As long as you’re showing relevant products to the search that is being performed, then showing more often is always better than just once. This is because you’ll be knocking your competitors out of this position, which is pure gold. … [Read more...] about Appearing Multiple Times In Google Shopping: The Pros & Cons
There will be more product targets with some cost and revenue data, hence more bid decisions to be made overall. More product targets will have a limited amount of data, making it more relevant to be able to borrow data from other product targets in order to use statistically significant data models across the board. … [Read more...] about 3 Opportunities With Those New Google Shopping Campaigns