Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
Google shopping experts
share tweet share pin it e-mail share Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the field of search their thoughts on the EU’s record 2.42 billion euros fine and the search giant’s response this week. Read on, and then weigh in with your opinion! DOWNLOAD THE GOOGLE SHOPPING STUDY The World of Comparison Shopping Google promises retailers that it can “make the world your storefront” by turning browsing into buying with smartly tailored solutions that highlight products at the top of the SERP. But is one hand washing the other in the world of Alphabet, Google’s parent company, by promoting … [Read more...] about Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? –
My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m]. The Problem with Google Shopping This has always been the problem with Google Shopping. Because there is no keyword targeting, we are dependent upon Google to find the most relevant keywords and match them to our products. If we want to adjust the bids for queries that appear, we must change the bid on our products or product groups. But this has its issues. If a product is bid to $5.00, we will be bidding: $5.00 if the keyword is as general as: [microwave] $5.00 if the keyword is as specific as: [i have cash in hand and want to buy an Acme Model 406 space saving microwave now now now]. With this model (the Shopping model the majority of advertisers use), you really are stuck. You have three options: Exclude [microwave] if it … [Read more...] about A Step-By-Step Guide To Query-Level Bidding In Google Shopping
Recently, I’ve been asked by a few clients why they would want to appear in Shopping listings multiple times. There are, of course, pros and cons to this; however, I’m mainly in favor of appearing more often in the listings. Why You Would Appear More Than Once If, like in the example below, you sell multiple products that fall under the same generic naming category, then there is a chance you could be appearing more than once in the shopping results. On the other hand, if someone searches on a more granular term, and you only sell one version of that item (as in the example below), then you’ll usually only appear once in the listings. Having multiple variants of items within a category doesn’t necessarily mean you’re going to dominate the shopping real estate, though! There are many other factors involved here, but the main ones are your bids and also how your feed is constructed. Google picks up information from your product titles and descriptions; so, … [Read more...] about Appearing Multiple Times In Google Shopping: The Pros & Cons
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The novelty lies only on the campaign management side of things, including a layering system based of the Google Merchant Center feed directly in AdWords. But in my mind, some of the new Google Shopping features should have a significant impact for both advertisers and end users – here are a couple of initial thoughts. 1. More Control Over Search Query To Product Mapping Your PLA campaigns will get simplified only after reorganizing your PLAs within the new Shopping campaign world. While Google will provide a tool to transition from old PLAs to new Shopping campaigns, you’ll definitely want to review the new structure carefully to make sure you are leveraging all new features coming along … [Read more...] about 3 Opportunities With Those New Google Shopping Campaigns