It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few days, we’ll search for an item and show what we found, starting with today’s test, a search for a toaster. Testing For The Low Price Vs. Featured Price This is a long story. It’s designed to be that way so that people can understand exactly what was tested and the reasoning for selecting prices to compare, which is lacking in the two other surveys. This type of detail is important, especially when lobbing around accusations to the US Federal Trade Commission about potential consumer misleading, as Consumer Watchdog has done. Take the time to read the full story if you want to understand just how very … [Read more...] about Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
Google shopping experts
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for Google. This will revolutionize how you create Google product ads. So, how can you avoid getting burned by the New Google Shopping campaigns? Read on to find out. 1. Choose Your Product Groups Wisely Google has emphasized that the new campaign structure for PLAs is designed to make managing PLAs easier for advertisers. But with that ease comes a significant change to how product ads are created in AdWords. Currently, advertisers use labels from their product feed to create product groups based on product attributes. For product attributes which aren’t a default column, advertisers can create product ad groups using the AdWords label column. This boils down to almost limitless possibilities … [Read more...] about Are You Ready For The New Google Shopping Campaigns?
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns. The novelty lies only on the campaign management side of things, including a layering system based of the Google Merchant Center feed directly in AdWords. But in my mind, some of the new Google Shopping features should have a significant impact for both advertisers and end users – here are a couple of initial thoughts. 1. More Control Over Search Query To Product Mapping Your PLA campaigns will get simplified only after reorganizing your PLAs within the new Shopping campaign world. While Google will provide a tool to transition from old PLAs to new Shopping campaigns, you’ll definitely want to review the new structure carefully to make sure you are leveraging all new features coming along … [Read more...] about 3 Opportunities With Those New Google Shopping Campaigns
Recently, I’ve been asked by a few clients why they would want to appear in Shopping listings multiple times. There are, of course, pros and cons to this; however, I’m mainly in favor of appearing more often in the listings. Why You Would Appear More Than Once If, like in the example below, you sell multiple products that fall under the same generic naming category, then there is a chance you could be appearing more than once in the shopping results. On the other hand, if someone searches on a more granular term, and you only sell one version of that item (as in the example below), then you’ll usually only appear once in the listings. Having multiple variants of items within a category doesn’t necessarily mean you’re going to dominate the shopping real estate, though! There are many other factors involved here, but the main ones are your bids and also how your feed is constructed. Google picks up information from your product titles and descriptions; so, … [Read more...] about Appearing Multiple Times In Google Shopping: The Pros & Cons
My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m]. The Problem with Google Shopping This has always been the problem with Google Shopping. Because there is no keyword targeting, we are dependent upon Google to find the most relevant keywords and match them to our products. If we want to adjust the bids for queries that appear, we must change the bid on our products or product groups. But this has its issues. If a product is bid to $5.00, we will be bidding: $5.00 if the keyword is as general as: [microwave] $5.00 if the keyword is as specific as: [i have cash in hand and want to buy an Acme Model 406 space saving microwave now now now]. With this model (the Shopping model the majority of advertisers use), you really are stuck. You have three options: Exclude [microwave] if it … [Read more...] about A Step-By-Step Guide To Query-Level Bidding In Google Shopping