Google has opened up its shopping ads to external providers and there is greatly increased competition for product ads. Around one third of ads in the British, German and French search results are provided by external services, Searchmetrics’ 2018 Google Shopping Study reveals. However, traditional product and price comparison portals are hardly found in these ads. Most are occupied by marketing agencies who bid for ads on behalf of online shops. Now, several large comparison sites, including Idealo and Comparado, have made a complaint to the European Commission. Their position is that Google Shopping’s distribution of ads is no fairer than before and they demand that the EU take further measures against Google. Shopping Study 2018 Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
Google shopping how much does it cost
Google has built Google Shopping for Suppliers to accommodate the unique aspects of B2B selling that has limited supplier participation on Google Shopping. Recognizing that B2B transactions often involve negotiations on shipping costs and volume discounts, many Google Shopping policies on Pricing and Payments, Shipping, Taxes and Returns and Refunds either do not apply or have been modified for the Google Shopping for Suppliers program. In fact, Google Shopping for Suppliers does not rely on the Merchant Center technology that Google Shopping does. So, the data feed requirements of Merchant Center are not the same, and setup process is different. Google Verified Suppliers The revenue model at this point is tied to a new Google Verified Supplier program, which includes a one-time verification fee: $1,000 for suppliers in US and Taiwan, ￥6000 plus 6% VAT for suppliers in China and HK$7500 for suppliers in Hong Kong. The benefits of becoming a Google Verified Supplier include getting a … [Read more...] about Google Tests B2B Market With Google Shopping For Suppliers
With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search. Unfortunately, as the popularity of Google Shopping ads increases, so do costs per click. That means you’ll need to focus more on the setup and optimization of your campaigns to ensure they remain profitable while still targeting the right audience. Although product listing ads lack the option of traditional keyword targeting, they can still be optimized to help you maximize your ad campaign’s performance. In this post, I’ll show you the five best ways to ramp up your returns in Google Shopping ad campaigns. 1. Master the Feed to Google Everything in your shopping ads is fed to Google. You start out with Google crawling your … [Read more...] about 5 Steps to Launching a Profitable Google Shopping Ad Campaign
There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search for? For a deeper insight into what is actually going on in Google Shopping, we analyzed … [Read more...] about Can you manage your inventory with Google Shopping?
My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m]. The Problem with Google Shopping This has always been the problem with Google Shopping. Because there is no keyword targeting, we are dependent upon Google to find the most relevant keywords and match them to our products. If we want to adjust the bids for queries that appear, we must change the bid on our products or product groups. But this has its issues. If a product is bid to $5.00, we will be bidding: $5.00 if the keyword is as general as: [microwave] $5.00 if the keyword is as specific as: [i have cash in hand and want to buy an Acme Model 406 space saving microwave now now now]. With this model (the Shopping model the majority of advertisers use), you really are stuck. You have three options: Exclude [microwave] if it … [Read more...] about A Step-By-Step Guide To Query-Level Bidding In Google Shopping