By Logan Gordon / August 11, 2016 Analytics Google Analytics Review: What Is a Subdomain and How Should I Track It If you have a webpage whose URL is www.example.com, then example.com is the “root domain” or “parent domain,” and www.example.com is a “subdomain” of example.com. A single root domain can have any number of subdomains (even zero!), and website owners can use them however they want. Most of the time, if a user moves from one subdomain to another on the same root domain, you would want to view their behavior as a single session in Google Analytics. This allows you to easily connect interactions that take place on the two different subdomains. For example, it allows you to credit a product promotion on shop.example.com with an ecommerce transaction on checkout.example.com. This blog post will focus only on subdomains that share a root domain, like shop.example.com and checkout.example.com. If you have multiple root domains, like … [Read more...] about Two Steps to Correctly Tracking Subdomains in Google Analytics
Google shopping how much does it cost
Well, that depends. How much do you have to spend? I realize that's not the most helpful answer, but it's the honest-to-goodness most appropriate response to a useless question. Yet how can I blame you for asking? You're not in the business of Internet marketing. I am. And I must admit, we 'net marketers get a little full of ourselves at times, assuming that all business owners live for long hours staring into cyberspace with nothing to keep them company but the sounds of their computers humming and their retinas searing. We want to believe you love the world wide web as much as we do. It makes us feel less insular (okay, nerdy). In reality, business owners just want their websites to DO something other than prettify their computer screens. So, they shop the web for a marketing expert, an "affordable" marketing expert who will dish out rankings like chowder at a soup kitchen. Paradigm check: in marketing, cash flow matters more than budget. That's because marketing--in any line … [Read more...] about How Much Will it Cost to Get More Traffic to My Website?
We already know that Shopping Campaigns work great for e-commerce companies. Today we’ll be sharing some great tips and tricks for how to make them work even better for you! Google’s Merchant Center: What Is It? If you’re used to search campaigns where you are strictly dealing with keyword-level bidding, Shopping Campaigns can be daunting – especially the elusive Merchant Center. What is Google’s Merchant Center exactly? The Merchant Center is actually where a lot of the magic happens in Shopping Campaigns. This is where your product data feeds live. A product data feed is a list of all the products you sell. And it’s not just any list; this list has to be in a special format required by Google with tons of attributes that describe your products (think spreadsheet!). Some key attributes of your product data feed list are: ID – the ID you use to uniquely identify your product Title – the name of your product; this will be the text shown … [Read more...] about Google Shopping Campaigns Guide for Beginners
With the holidays just around the corner, now is the best time to expand your product advertising in e-commerce, which includes Google Shopping campaigns. According to RKG’s Digital Marketing Report, these types of product listing ads consistently demonstrate improved conversion rates over other forms of ads, such as text ads in search. Unfortunately, as the popularity of Google Shopping ads increases, so do costs per click. That means you’ll need to focus more on the setup and optimization of your campaigns to ensure they remain profitable while still targeting the right audience. Although product listing ads lack the option of traditional keyword targeting, they can still be optimized to help you maximize your ad campaign’s performance. In this post, I’ll show you the five best ways to ramp up your returns in Google Shopping ad campaigns. 1. Master the Feed to Google Everything in your shopping ads is fed to Google. You start out with Google crawling your … [Read more...] about 5 Steps to Launching a Profitable Google Shopping Ad Campaign
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?