Even though Google Shopping is now participating in the auction process, the costs are “meaningless internal accounting”, as they remain within the alphabet concern. Although Google Shopping has agreed to cap its margin at 20% of CPC, this only creates a small, artificial opening for external competitors. Google could otherwise theoretically outbid all competitors in the auction. As long as placement in the shopping units is determined not by relevance, but solely by the result of an auction, consumers will continue to be the main losers – and Google the main beneficiary. In their letter, the 14 CEOs call on the European Commission to reject Google’s “non-compliant ‘compliance mechanism’” and demand a “remedy that adheres to the principle of equal treatment”. … [Read more...] about Google Shopping 2018: Fake Competition?
Google shopping how to get listed
Google Shopping today: The competitive landscape In June 2017, the European Commission found that Google had been abusing its market dominance in the area of shopping ads, and issued a 2.4 billion Euro fine, as well as demanding that Google create more competition. Google then opened up its shopping ad auctions to external Comparison Shopping Services (CSS); and now competes with these external CSSs for positions. Google also introduced an incentive programme, SpendMatch, that rebates online merchants up to 30 percent of their shopping ad budget as cashback, if they book their ads via external CSSs, and not via Google itself. … [Read more...] about Google Shopping 2018: Does more Competition mean fair Competition?
There’s no question that Google Shopping will continue to evolve as search marketers and Google drive greater awareness and adoption of it. Yet before you immerse yourself completely in Google Shopping, you may want to start by focusing on your top selling and most competitively priced products. From there, consider adopting the best practices outlined above and then expanding your program. … [Read more...] about Five Ways to Improve Google Shopping Results
Why’s Walmart featured? No idea — nor does the typical consumer know why. It might be they’re paying more. It might be that Google’s complicated system of showing ads based on advertiser “quality score” means Walmart gets a bump. It’s not because Walmart has the cheapest price of the four merchants shown in that box, because in other searches, I know that sometimes the higher price merchant will still get featured. … [Read more...] about Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
Bid on the products for which you have pages optimized for these keywords.* If you have tight integration with SEO, Analytics & PPC technology, you can then measure the impact of Google Shopping ad spend on and conversions (organic, shopping and total) By dialing the spend on these keywords up and down, you can identify the keywords where synergies exist between organic and shopping conversions – dial up the spend for these keywords and maximize total conversions. For keywords with cannibalization, reduce spend on Google Shopping … [Read more...] about Google Shopping – The balance between old and new