share tweet share pin it e-mail share Does Google, one of the world’s most dominant search engines, favor its own services online? It’s a hotly debated topic around the globe, with implications for many competitors in the world of organic search. We undertook a proprietary study into whether Google Shopping enjoys favored nation status on Google over competitors. Then we asked experts in the field of search their thoughts on the EU’s record 2.42 billion euros fine and the search giant’s response this week. Read on, and then weigh in with your opinion! DOWNLOAD THE GOOGLE SHOPPING STUDY The World of Comparison Shopping Google promises retailers that it can “make the world your storefront” by turning browsing into buying with smartly tailored solutions that highlight products at the top of the SERP. But is one hand washing the other in the world of Alphabet, Google’s parent company, by promoting … [Read more...] about Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? –
Google shopping tracking
share tweet share pin it e-mail share In September 2017, Google responded to the European Commission’s allegations of market manipulation by implementing major changes to its shopping service. But how much has Google Shopping really opened up the market? Following up on our analysis of Google Shopping and its competitors from before these changes, this report analyzes the new-look Google Shopping in two of the largest European markets: Germany and the United Kingdom. Other companies can now bid for product listing ad (PLAs) places but 99.6% of all PLAs in the UK are still “By Google.” As the changes case This report looks at the following questions: What changes has Google made to its shopping service? How are Google Shopping’s competitors performing in organic search? How visible are Google Shopping’s competitors in the new-look Shopping Units? Have all eCommerce sectors been affected in the same way? How Google Shopping … [Read more...] about Google Shopping: What has changed?
There are a number of reasons why they might want to do this. They might have high stock levels of a particular product; some ranges might be out of date, and they wish to sell off remaining stock; or perhaps a product is not selling as well as they had hoped, and they wish to boost the sales. On the face of it, Google Shopping seems like a good platform for this task. Advertisers can pay more to increase the exposure of a particular product, rather than bid on keywords alone (as is the case with standard text ads). Hence, advertisers often believe Google Shopping is the ideal means to proactively manage inventory and stock levels. However, behind this approach is the assumption that there is a direct relationship between what consumers search for and what they end up buying. So let’s take a closer look at the data to see how consumers actually behave. Do consumers always buy what they search for? For a deeper insight into what is actually going on in Google Shopping, we analyzed … [Read more...] about Can you manage your inventory with Google Shopping?
In my experience, most retailers see segmenting brand and non-brand traffic as a necessity of running a paid search program; however, the rise of Google Shopping Campaigns and the Product Listing Ad (PLA) format has muddied the waters on these efforts. Searches on a retailer’s own brand name tend to perform very differently from generic searches or searches that include product manufacturer names. Brand search is often purely navigational in nature or reflective of brand equity that has been generated through other channels. While brand search can produce incremental paid search revenue, it is helpful to assess its performance in that context and separately from non-brand search. Because text ads are based on an advertiser’s chosen keywords, it is relatively straightforward to channel searches on the advertiser’s brand name to one set of ads and non-brand searches to another. PLAs, on the other hand, are feed-based and advertisers cannot simply tell Google, “If … [Read more...] about Understanding How Your Brand Drives Google Shopping Campaign Traffic
With the amount of news we read each day about Google, the words “Google” and “secret” are rarely thought of together. Yet, one of the best-kept “secrets” for creating incremental traffic to online retail sites is actually Google Shopping. Not only is this traffic “free,” but the conversion rates are often higher than the more widely used channels. So why is it a “secret”? Historically, it has been quite difficult to get Google Shopping set up, and it was almost certain that you’d need to hire a company that specializes in running shopping feed programs. While I still highly recommend seeking out experts with specialized experience here, it is actually quite possible to begin this process on your own. Here’s how: First, you will need to open a Google Merchant account within Google. If you already have a company Google Adwords account you use, I would use the same login credentials to open the Google Merchant … [Read more...] about Getting Started With Google Shopping Feeds