Many patents are published that might give the inventors behind those patents a right to the technology described in them, but often the decision to move ahead with the processes described in those patents might be based upon business-based matters, such as whether or not there might be value is pursuing the patent. When I read this patent, I was reminded of an earlier patent from Google from a couple of years ago that described an advertising model that used social media influencers and their interests called Adheat. That patent was AdHeat Advertisement Model for Social Network. A whitepaper that gives us a little more indepth information about that process was AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads. One of the authors/inventors, Edward Chang left Google after the paper came out to join HTC as their Vice President of Research and Innovation. … [Read more...] about Will Google Start Giving People Social Media Influencer Scores?
Google started the idea
Please don't get me wrong - I still believe that Google is the best search engine out there, I greatly admire the way that they are continually reinventing themselves, and I think they are still the target for those seeking the most benefit from organic search engine placement. They have the folks in Redmond constantly guessing and always three steps behind, and I love how they have started from humble beginnings to take on one of the biggest corporations in the world (and consistently win). I simply believe that they have played the underdog, anti-corporate card for too long, and that even if it has not outlived its usefulness, it has outlived its truthfulness. Google is now a huge multinational corporation that answers to its shareholders. To pretend anything otherwise is silly, but it seems that, for now at least, the charade will continue. … [Read more...] about Google’s Paid Search vs. Organic Results – A Rickety Wall of Separation
This example makes it clear how much room there is for improvement. Only some of the leading offline home-improvement centers (e.g. Walmart, The Home Depot, Lowe’s) are found amongst the top results. Although the search for a specific model is quite transactional in nature, there are also two YouTube videos (review) among the top ten results. And of course, the big online retailers amazon and ebay are also present on the first search results page. However, space is limited – and everybody wants a spot in the sun to get traffic to their pages. … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
Responsive search ad reporting Google has also now made it possible for advertisers to see the same performance metrics for responsive search ads that are available for other search ads, with new reporting showing statistics on headlines, descriptions, and the top performing combinations of each. To access this reporting, advertisers just need to go to the ‘Ads & extensions’ page in the Google Ads interface, add a filter for ‘Ad types’, and select ‘Responsive search ad’. … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
A.I. is for Everyone – Mathew Davison The first presentation at the Google Partners Summit focused on Google’s work and future plans surrounding Artificial Intelligence and Machine Learning. Some time was spent on differentiating these concepts – Artificial Intelligence was described as ‘the science of making things smart,’ and Machine Learning was outlined to be about ‘making machines that can learn to be smarter.’ … [Read more...] about Auckland Google Partners Summit 2018