04/27/2017 by Bill Slawski 49 Comments Sharing is caring!764sharesFacebook136Twitter336Google+LinkedIn215Pinterest20A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout FAQ page. We aren’t given a name for these influencer scores in Google’s patent, but it does talk about topic-based influencer scores and advertisers. Many patents are published that might give the inventors behind those patents a right to the technology described in them, but often the decision to move ahead with the processes described in those patents might be based upon business-based matters, such as whether or not there might be value is pursuing the patent. When I read this patent, I was reminded of an earlier patent from Google from a couple of years ago … [Read more...] about Will Google Start Giving People Social Media Influencer Scores?
Google started the idea
"Chinese Wall - The ethical (not physical) barrier between different divisions of a financial (or other) institution to avoid conflict of interest..." - Investopedia.com "While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results." - Google's Webmaster Help Center FAQ "NO pay for inclusion, and a complete separation of the search index part from the money part." - Google Chief Engineer Craig Neville-Manning, Search Engine Strategies 2004 The good people at Google have long maintained that there is a Chinese Wall between paid search results and organic results - that is, the department responsible for advertising is completely separate from the department responsible for organic search engine placement. The company insists that Google Adwords is a completely separate entity than the Google search engine, and never the twain shall meet. This all sounds very … [Read more...] about Google’s Paid Search vs. Organic Results – A Rickety Wall of Separation
share tweet share pin it e-mail share No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can be used to reach people at every stage of the customer journey and how can I convince a shopper like Kelly Click to buy her drill in my online store, and not go off to the nearest home-improvement center? Download the eCommerce whitepaper! It’s not just books, electronics and shoes. Across all sectors, eCommerce sales in the US total almost 400 billion dollars a year. Even in sectors such as home improvement, the online market is growing in importance. Overall in the US, over half of purchases now take place online. Kelly Click … [Read more...] about Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 –
Over the past week, Google has rolled out several new updates to Google Ads, all of which will make it easier for advertisers to use the platform. In this blog post, we’ll take you through all of these updates, and let you know how they’ll affect factors such as bidding and ad placement. Ad strength indicator Since responsive search ads were introduced, Google has been stressing the importance of running diverse ads, with at least three ads per ad group, to make sure that ads drive impressions and clicks for their entire ad group. To help with this, from early September Google Ads users will start to see ‘ad strength’ appear in the ad creation interface for responsive search ads, with the same feature to roll out for responsive display ads in the next few months. This new ad strength measure will be based on the relevance, quantity, and diversity of the text provided for responsive search ads, and will rate ads on a scale from ‘poor’ to … [Read more...] about Updates to Google Ads: responsive search ad reporting and more
Last week was a cornerstone event in the world of Google. The Annual Auckland Google Partners Summit – known previously as the Google Masterclass – was held on Friday 31st of August at the Auckland waterfront. The event featured several talks full of valuable insight into updated Google Ads tools, new trends, and the future of digital. Below we’ve created an event round-up of the key talks from speakers Mathew Davison, Dave Booth, and Reuben Halper. A.I. is for Everyone – Mathew Davison The first presentation at the Google Partners Summit focused on Google’s work and future plans surrounding Artificial Intelligence and Machine Learning. Some time was spent on differentiating these concepts – Artificial Intelligence was described as ‘the science of making things smart,’ and Machine Learning was outlined to be about ‘making machines that can learn to be smarter.’ Matthew Davison, Operations Lead of Google New Zealand, … [Read more...] about Auckland Google Partners Summit 2018