Google has a said that when the Google Structured Data Testing tool accesses a site, it uses a neutral crawler in terms of desktop versus mobile. It depends on what the site serves by default and John Mueller said, it probably will serve Google the desktop version. Ashley Berman Hale asked what is the useragent for the Google Structured Data Testing Tool and John said it is neutral: I do believe the useragent looks like this:Mozilla/5.0 (compatible; Google-Structured-Data-Testing-Tool +https://search.google.com/structured-data/testing-tool)If your site is responsive, you do not need to think about this much.Forum discussion at Twitter. … [Read more...] about Google Structured Data Testing Tool Uses Neutral Crawler; Mostly Desktop
Google structured data testing tool
Steve Seeley noticed that Google's Structured Data Tool may have been updated to show even more warnings. He said that on sites he tests on a routine basis, he is now seeing warnings he has never seen before.He posted on Twitter that for car markup, he is being asked for additional offer markup and visa versa. Here is his post: Here is a bit more: Do you notice this as well?Forum discussion at Twitter. … [Read more...] about Google Structured Data Tool Now Showing More Warnings?
By Sean Last updated on May 28, 2019 at 05:41 pm Structured data has become to be one of the biggest things for search. Since Schema.org was launched in 2011 by the search giants Google, Bing, Yahoo, and Yandex as an initiative to create a common set of schemas for the web, there have been tons of improvements in the database. Through time, the number of websites using structured data is small even though the advantages of it are clear. Google and other search engines have made ways to better track data and advocate the use of it. Specifically, Google made better use of structured data through Rich Snippets to optimize the appearance of search results. What are Rich Snippets? The structured data markup that is placed in a webpage allows Google and other search engines better understand the content of a page. This results to “Rich Snippets” or “Rich Results”. These are search results that have extra information based on the structured data of a … [Read more...] about How to Create Structured Data Markup for Rich Snippets
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Where do you begin? How do you not miss something? That’s why I’d like to explain how to use Google’s Structured Data Markup Helper What Does the Structured Data Markup Helper Do? Titles like “Structured Data Markup Helper” need a little explanation, so let me first explain a little bit about this tool before launching into a demonstration. I want you to see how and why the helper can be helpful. The Tool Explained Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases (e.g., freebase) that help to serve search … [Read more...] about How to use Google’s Structured Data Markup Helper
Structured data makes certain types of web content highly accessible and understandable by search engines and other third-party programs. Because the data on the page is tagged with standardized identifying code, it’s far easier to process and interpret than a regular webpage. For that reason, people refer to this type of data as “Linked Data” (similar to the way that the World Wide Web links billions of documents together). At June’s SMX Advanced, Aaron Bradley did an awesome job in his presentation, “What’s New With Structured Data Markup?,” providing a detailed update of what’s going on in this area. If you’re interested in a really detailed timeline of all the major happenings in the world of structured data markup, you can get access to that here. The overview In the SEO world, the most common form of structured data we speak about is Schema.org. This is because it’s a standard that was developed by and for search … [Read more...] about What’s new with markup & structured data