Steve Seeley noticed that Google's Structured Data Tool may have been updated to show even more warnings. He said that on sites he tests on a routine basis, he is now seeing warnings he has never seen before.He posted on Twitter that for car markup, he is being asked for additional offer markup and visa versa. Here is his post: Here is a bit more: Do you notice this as well?Forum discussion at Twitter. … [Read more...] about Google Structured Data Tool Now Showing More Warnings?
Google structured data
Google has a said that when the Google Structured Data Testing tool accesses a site, it uses a neutral crawler in terms of desktop versus mobile. It depends on what the site serves by default and John Mueller said, it probably will serve Google the desktop version. Ashley Berman Hale asked what is the useragent for the Google Structured Data Testing Tool and John said it is neutral: I do believe the useragent looks like this:Mozilla/5.0 (compatible; Google-Structured-Data-Testing-Tool +https://search.google.com/structured-data/testing-tool)If your site is responsive, you do not need to think about this much.Forum discussion at Twitter. … [Read more...] about Google Structured Data Testing Tool Uses Neutral Crawler; Mostly Desktop
Aaron Bradley who follows the schema, structured data, markup world closer than anyone else I know spotted an update to some Google documentation and posted about it on Google+. In short, Google added beta support for tabular datasets using schema. You can see the section over here and it currently reads "Beta: This approach is currently in beta and therefore subject to change."A tabular dataset is one organized primarily in terms of a grid of rows and columns. For pages that embed tabular datasets, you can also create more explicit markup, building on the basic approach described above. At this time we understand a variation of CSVW ("CSV on the Web", see W3C), provided in parallel to user-oriented tabular content on the HTML page.Here is an example showing a small table encoded in CSVW JSON-LD format. There are some known errors in SDTT.Aaron added:Interestingly, while the main datatype here is https://schema.org/Dataset, the JSON-LD @context is an array that also includes the CSVW … [Read more...] about Google Structured Data Beta Support For Tabular Dataset
John Mueller of Google said on Twitter yesterday that although structured data, by itself, does not give you a ranking boost, it can help Google understand your content and thus help you rank in Google. But like with the HTTPS ranking boost, having structured data is not the same and does not give you a ranking boost just because you have structured data on the page.John said "there's no generic ranking boost for SD [structured data] usage." "However, SD structured data] can make it easier to understand what the page is about, which can make it easier to show where it's relevant (improves targeting, maybe ranking for the right terms)," he added. He said this messaging about how Google uses structured data is not new. In 2015 Google did say they may use structured data for ranking purposes. But just last year, Google said they don't want to depend on structured data for understanding the web, although they also said structured data is super important and here to stay.Here is more … [Read more...] about Google: Structured Data Doesn’t Give You A Ranking Boost But Can Help Rankings
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search. However, the sheer volume and variety of structured data can be overwhelming. A quick survey of the type hierarchy at schema.org reveals a list that is shockingly thorough. Where do you begin? How do you not miss something? That’s why I’d like to explain how to use Google’s Structured Data Markup Helper What Does the Structured Data Markup Helper Do? Titles like “Structured Data Markup Helper” need a little explanation, so let me first explain a little bit about this tool before launching into a demonstration. I want you to see how and why the helper can be helpful. The Tool Explained Stated simply, the Structured Data Markup Helper is designed to help you implement structured data on your site. Structured data is information organized in vast online databases (e.g., freebase) that help to serve search … [Read more...] about How to use Google’s Structured Data Markup Helper