Google tag manager
By Michael Bartholow / January 26, 2017 Google Analytics Google Tag Manager Search Engine Optimization Google Tag Manager, the incredibly powerful analytics/marketing tool that quickly deploys tagging across your website. Want to do Facebook remarketing? Subscribing to HubSpot, Pardot or another marketing automation service? Need to add an AdWords conversion tag? So many actions marketers take require additional tracking code to be placed on website code and Google Tag Manager will handle that for us. Best of all, you don’t have to be an analytics nerd to implement this! Tag Manager empowers marketers to own and make changes without development or technical help. I’m not a coder at all, and I’ve launched GTM on a few dozen WordPress websites. In the simplest configuration, Google Tag Manager fires and controls the Google Analytics tag on your website. See our post “What is Google Tag Manager? (And How Does It Work With Google Analytics?)” below for more … [Read more...] about Marketers: Install Google Tag Manager on Your WordPress Site in 4 Minutes
By Logan Gordon / March 14, 2018 Analytics Google Analytics 360 Google Tag Manager Enterprise organizations can now control who has access to publish Tags on their site and what types of Tags are available to publish with Google Tag Manager Zones, a new feature for Google Tag Manager 360, the enterprise version of Google Tag Manager available with the Google’s Analytics 360 Suite. The tools in the 360 Suite are focused on the needs of enterprise-scale analytics, and Zones specifically focus on the needs of organizations with multiple web properties, multiple stakeholders, and/or multiple agencies or partners. GTM 360 can be purchased independently, but more frequently comes bundled with a Google Analytics 360 implementation, so some may even have it and not realize it. Not all organizations need Zones, so let’s help you decide if the Zones feature can solve a problem that you have. If you run a single website, and your analytics is done by a single team, then Zones … [Read more...] about What Can Google Tag Manager Zones Do For Me?
Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having to bother your developer. Google Tag Manager gives you control over how your tags are defined and how they fire. GTM involves a little bit of a learning curve, but once you understand the basics, you’ll wonder how you ever got along without it. If you’re an SEO who hasn’t yet delved into tracking codes (I know you’re out there, and it’s okay!), now’s the time to start. Using tracking code will help you measure the results of your marketing campaigns — essentially, you’ll be able to show the results that your digital marketing efforts are making. And don’t worry, you don’t have to be a programmer to dig in. As an added bonus, you can use GTM to manage your clients’ campaigns as well — … [Read more...] about How to use Google Tag Manager to show your clients results
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! This post is sponsored by SEJ Summit “A Day of Keynotes”—a unique conference experience tailored for SEOs, by SEOs. Events will take place in Santa Monica, Chicago, and New York City throughout 2016. Use discount code SEJNERD to save $50 on your ticket. In this week’s episode of Marketing Nerds, we are joined by Steve Guberman, SEO Manager at NBC’s Golf Channel, who breaks down what Google’s Tag Manager is, what it can do for publishers and businesses, as well as providing some interesting uses you may just want to try yourself. What is Google Tag Manager? Google Tag Manager allows the ability to place a code snippet on your website. A lot of people are already familiar with doing that with Google Analytics Code. When you sign up for Google Analytics, they give you a snippet of code you place on each page. If … [Read more...] about NBC Golf Channel’s Steve Guberman: Google Tag Manager