Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Responds To Auto-Translated Content Spam Issue; It's About Intent Since 2010 we knew that using Google Translate or other automatic machine translation services to convert content from one language to another and to rank it in Google was against Google's guidelines. But recently some are saying with Google Translate getting much better, it has been harder for Google to discover what is machine vs human translated. Google: We Index & Rank Content In Accordions & Tabs Fully Despite Some Studies So here we have Google's Gary Illyes again defending what Google has said in the past, when SEOs say what he said is not true. This is around Google giving full weight to content on mobile within accordions or tabs. Some reports say Google does not do this but Google is saying they do give this content … [Read more...] about Daily Search Forum Recap: September 17, 2018
Google translate 2018
By Logan Gordon / April 12, 2018 Google Analytics Google Tag Manager Social Media Four Tips for Advertising Pixels in Google Tag Manager, one of the best practices that I outlined for advertising pixels is to re-use existing variables as much as possible. Not only does this make your life easier by saving you from having to update your Data Layer, it also makes your tracking more consistent because different tools are using the same source for their data. While this is straightforward to accomplish with ‘simple’ interactions like clicking a button or submitting a form, Ecommerce data is more complex. Not only are there more data points to collect, but Google Tag Manager is rather strict about how it wants data presented for Google Analytics. Fortunately, LunaMetrics has solved much of that complexity for you with our new Enhanced Ecommerce Variable pack, specifically designed to help with adding Ecommerce data to your third-party Tags and pixels. If you have already … [Read more...] about Reusing Ecommerce Variables in Google Tag Manager
Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!
share tweet share pin it e-mail share What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their performance in the context of the most significant search trends and changes of 2017 – including Google Updates, mobile index and content quality. The data For this study, we analyzed the development of SEO Visibility for all domains listed in our US index tracked over the course of 2017. The list is ordered according to the absolute increase or decrease seen by the website, when comparing the level at the end of 2017 with that of January 1st. We have filtered out adult and illegitimate streaming sites, as well as domains that have migrated. Top 100 Winners in 2017 … [Read more...] about The Story of 2017: Google Winners & Losers
In a world where we’re distracted by some 30,000+ brand messages per day, effortlessness in the user experience is becoming a highly desirable quality. Crafty Google, in realization of this, has been working overtime on the most effortless experience possible. Released as a standalone app for Android and as an integrated update to the Google App for iOS, Google Now assesses the behavior of a user logged into his or her Google account, and, over time, develops an understanding of what that user wants and needs. As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and ongoing interaction. The more you search and use other Google tools like Gmail and Google Calendar, the more Google learns until your need to actually expend any effort whatsoever – talking, tapping, … [Read more...] about Google Now: Taking the Search Out of Search