share tweet share pin it e-mail share What do Netflix, ebates.com and thesun.co.uk have in common? They’re among the top 100 domains that enjoyed rich rewards in 2017. Which domains took the biggest hits in search Visibility? Searchmetrics in our annual Google Winners & Losers study dived into our data to uncover the top 100 winners and the biggest losers, analyzing their performance in the context of the most significant search trends and changes of 2017 – including Google Updates, mobile index and content quality. The data For this study, we analyzed the development of SEO Visibility for all domains listed in our US index tracked over the course of 2017. The list is ordered according to the absolute increase or decrease seen by the website, when comparing the level at the end of 2017 with that of January 1st. We have filtered out adult and illegitimate streaming sites, as well as domains that have migrated. Top 100 Winners in 2017 … [Read more...] about The Story of 2017: Google Winners & Losers
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Pure SEO’s This Week In Search series takes a look at the top SEO and SEM news stories from the week. This week Google made 5 announcements. Google to Boost News Articles in Search Results for Paying Subscribers Soon, Google will boost news articles in search results for paying subscribers of those publications. According to Bloomberg, Google is making this change in an effort to assist publications with finding and retaining paying subscribers. Additionally, Google will share search data which shows who is most likely to pay for content, meaning publishers can better target new subscribers. Google Publishes Annual Bad Ads Statistics Every year, Google gets faster and more efficient at removing ads that violate its policies. In 2017, over 3.2 billion ‘bad ads‘ were removed, which translates to an average of 100 bad ads per second. These bad ads included: 79 million attempting to send people to malware-laden sites 66 million ‘trick-to-click’ ads 48 million … [Read more...] about This Week in Search: 5 Moves by Google!
Last week was a cornerstone event in the world of Google. The Annual Auckland Google Partners Summit – known previously as the Google Masterclass – was held on Friday 31st of August at the Auckland waterfront. The event featured several talks full of valuable insight into updated Google Ads tools, new trends, and the future of digital. Below we’ve created an event round-up of the key talks from speakers Mathew Davison, Dave Booth, and Reuben Halper. A.I. is for Everyone – Mathew Davison The first presentation at the Google Partners Summit focused on Google’s work and future plans surrounding Artificial Intelligence and Machine Learning. Some time was spent on differentiating these concepts – Artificial Intelligence was described as ‘the science of making things smart,’ and Machine Learning was outlined to be about ‘making machines that can learn to be smarter.’ Matthew Davison, Operations Lead of Google New Zealand, … [Read more...] about Auckland Google Partners Summit 2018
By Logan Gordon / April 12, 2018 Google Analytics Google Tag Manager Social Media Four Tips for Advertising Pixels in Google Tag Manager, one of the best practices that I outlined for advertising pixels is to re-use existing variables as much as possible. Not only does this make your life easier by saving you from having to update your Data Layer, it also makes your tracking more consistent because different tools are using the same source for their data. While this is straightforward to accomplish with ‘simple’ interactions like clicking a button or submitting a form, Ecommerce data is more complex. Not only are there more data points to collect, but Google Tag Manager is rather strict about how it wants data presented for Google Analytics. Fortunately, LunaMetrics has solved much of that complexity for you with our new Enhanced Ecommerce Variable pack, specifically designed to help with adding Ecommerce data to your third-party Tags and pixels. If you have already … [Read more...] about Reusing Ecommerce Variables in Google Tag Manager
Image credit to ShutterstockYesterday we reported that Google mobile-first indexing notifications first started going out yesterday morning. We also reported that soon, Google will begin the second wave of expanding the mobile-first indexing to a "bigger" set of sites. Well, it looks like the two are related.Google's Takeaki Kanaya said on Twitter that it appears the notifications are part of the second wave that we have seen. He said it in Japanese, but Kenichi Suzuki pointed me to it and said he is confirming this is the second batch we were talking about the other … [Read more...] about Second Batch Of Google Mobile-First Indexing Began